Trends come and go, but influencer marketing is here to stay. As the name already states, this is a person (or pet, anything will do really), who uses their fame to influence their many followers on social media. Utilising these content creators creates new marketing opportunities for brands looking for reach and engagement with a mainly younger audience.
Before you jump on the influencer marketing train, it’s good to keep in mind that this trend develops at the speed of light. One moment your influencer is posting on Instagram to plug your product, the next you lose customers because they felt the post lacked authenticity. This makes influencer marketing a delicate marketing tool.
Positive brand association
Buying posts on Instagram is one of the most familiar forms of influencer marketing. Luckily, there are many other ways to use influencer marketing, other than putting the influencer in the role of buyer. Creating long-term collaborations with influencers helps you to connect them to your brand. In that way, people will associate their heroes with a positive attitude towards your brand. This helps to establish long-term identity branding.
How we can help
Our experts are specialised in influencer marketing campaign execution and strategy, content creation, performance marketing, paid social, and integrated brand strategy. We make sure your influencer campaign isn’t an ‘out of sight, out of mind’ thing. That’s where our data professionals step in. They know exactly what needs optimising to leave a lasting positive impression with your target audience, up until the point that good associations with your brand are self-evident.
We have a big global network of handpicked vloggers, bloggers, influencers and Key Opinion Leaders (KOLs) – the equivalent of influencers in China. And we can help you to run both your B2B and B2C campaigns for a wide variety of industries. We know our way around Insta, YouTube, Snap, TikTok, WeChat or Weibo. And we can help you to build mutually beneficial relationships that drive engagement and further brand awareness.