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Ada by DEPT® – a one-stop platform for every marketing challenge

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

The right technology and data to boost your business to the next level are readily available today. You just need to harness them correctly.

But that’s exactly where the challenge lies for most businesses: the organisation behind it all. From selecting and implementing the right martech solutions and creating a workflow in which these solutions work together, to processing customer data to create audience insights for better marketing.

In this whitepaper, we explore the challenges that CMOs face and explain the rise of the agency data platform. We also showcase Ada by DEPT®, our Agency Solution Platform which provides 50 best-of-breed point solutions that cover all of the CMO’s key activities: Media & Advertising; SEO & Content; Marketplaces; Data & Insights; Creative Automation; Financials & Admin, and 3rd party integrations.

Get your copy now!

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Marketing Automation Platforms – The Ultimate Selection Guide

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

Marketing Automation Platforms: The Ultimate Selection Guide

With over 300 Marketing Automation platforms on the market today, it can be difficult to determine which one is the best fit for your business. To help you make an informed decision, we curated this comprehensive guide with everything you need to know about Marketing Automation Platforms in 2022.

Download the whitepaper to learn all about:

– The benefits of a well-structured MA strategy;
– Which features to look for in a new platform;
– The seven steps to selecting a MA platform;
– DEPT®’s top recommendations.

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Pragmatic guide to the metaverse – technology & components

Engineering

Jesse Streb

Jesse Streb
Jesse Streb
Global SVP, Engineering & Technology

The metaverse is an elusive and confusing idea, combining web3, 3D technology, headsets, and different shades of reality. 

However, if you break down the metaverse into categories and components, it’s suddenly not so difficult to understand. 

In this pragmatic guide to the metaverse, we’ll work through everything you need to know about this up-and-coming virtual space, including the technical requirements and how your audience will access it.

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Google Analytics 4 Setup Checklist

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

Google Analytics 4 Setup Checklist – Everything you need to get a complete GA4 setup

Google Universal Analytics (UA) had been with us for almost 18 years before Google announced that Google Analytics 4 (GA4) will be taking over as their main analytics platform.

Time to get ready for the switch!

Download our GA4 checklist to make sure your new or existing GA4 property is configured correctly, enabling you to still collect all the relevant data once UA will be sunsetted on 1 July 2023.

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The drivers of digital creative performance

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

It is often said that creative elements are the key to successful advertising. But what is the actual impact of creative elements on your advertising campaign, and how do you know which creative elements are the most valuable for your advertisement?

Meta has worked on its own solution called the Gamma Score – a creative insights tool that helps advertisers gain greater visibility into what elements of an advertisement drive the digital creative performance. To test this new insights tool and show its relevance, DEPT® and Meta partnered up. Together, we ran multiple creative analyses for clients like G-Star RAW, Paula’s Choice, and Upfield (Blue Band).

In this whitepaper you will learn more about the Gamma Score, and we will show you tips and tricks for working with this new solution.

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Eight things brands can learn from adidas’ digital transformation

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

Creative Automation Report

Creative Automation Report: More Power to Create

Creative

Alex Miller

Alex Miller
Alex Miller
Global SVP, Creative & Content

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

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Building a tech-first organisation

Engineering

Brian Robinson

Brian Robinson
Brian Robinson
Managing Director UK

Successful digital transformation hinges on tech talent and skills, making the role of technology and IT teams critical to meeting customer needs. This is driving many companies to adopt a tech-first approach. But what does it mean? And how can you implement it?

In this whitepaper, we outline the opportunities and obstacles of becoming a tech-first organisation, share our insights and experience of working with businesses facing the same challenges, as well as share best practice for developing a culture that will help you attract the right talent and prepare your company for the future.

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The ultimate guide to CMS selection in 2022

Engineering

Jonathan Whiteside

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

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22 Trends for 2022

News

Max Pinas

Max Pinas
Max Pinas
Executive Creative Director

We saw that digital could change the world in 2020. Then 2021 showed us how fast that change could happen.

Over the course of the last year, 5G really took off, we saw the launch of more than a few billionaires into space, and even the discovery of a whole new universe with the rise of the metaverse. Yeesh! It’s been a wild ride.

As the world speeds up around us, powered by a host of advanced new technologies, it’s safe to say that even at DEPT® we were staggered by the sheer innovation that digital offered.

What’s next seems almost beyond our imaginations— well, almost, but not quite. Here’s a sneak peak at the top 22 trends we’re expecting in 2022.

22 Trends for 2022

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