Landing Page 950x1080 1

Eight things brands can learn from adidas’ digital transformation

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

With digital sales growing from €1.5 billion to just under €5 billion in less than five years, adidas is the poster child for successful digital transformation.

Director of Solution Architecture at adidas.com, Andy Todd, is accountable for the brand’s e-commerce architecture and online experiences that serve consumers across the world. He sat down with DEPT® to share the secret sauce to the company’s impressive digital transformation.

Download this longread to find out more.

Creative Automation Report

Creative Automation Report: More Power to Create

Creative

Alex Miller

Alex Miller
Alex Miller
Global SVP, Creative & Content

Technology has been transforming the creative marketing and advertising industries even before the pandemic accelerated the need for new approaches.

Now it’s time for brands to take the next leap forward and explore the opportunities presented by creative automation, developing an approach that combines a combination of creativity and technology to streamline production and augment the creative process so that the best ideas take shape faster. 

Featuring exclusive opinion pieces by eBay, Just Eat and Opendoor, this report will help explain why creative automation (such as creative assets at scale, dynamic advertising, and conversational marketing), is the future of digital marketing, and how it can help your brand to gain advantage.

Square title

Building a tech-first organisation

Engineering

Brian Robinson

Brian Robinson
Brian Robinson
Managing Director UK

Successful digital transformation hinges on tech talent and skills, making the role of technology and IT teams critical to meeting customer needs. This is driving many companies to adopt a tech-first approach. But what does it mean? And how can you implement it?

In this whitepaper, we outline the opportunities and obstacles of becoming a tech-first organisation, share our insights and experience of working with businesses facing the same challenges, as well as share best practice for developing a culture that will help you attract the right talent and prepare your company for the future.

Landing Page 950x1080 2

The ultimate guide to CMS selection in 2022

Engineering

Jonathan Whiteside

Jonathan Whiteside
Jonathan Whiteside
Global SVP Technology & Engineering

With customers demanding more out of digital experiences, websites (and CMSes in particular) have to serve as much more than an online brochure of content.

But the market for CMS solutions is vast and complex, and finding the right platform can be challenging.

This whitepaper breaks down the complete selection process to help you find a CMS to fit your unique needs and specific business goals.

Ready to find your needle in the haystack?

landingpage image

22 Trends for 2022

News

Max Pinas

Max Pinas
Max Pinas
Executive Creative Director

We saw that digital could change the world in 2020. Then 2021 showed us how fast that change could happen.

Over the course of the last year, 5G really took off, we saw the launch of more than a few billionaires into space, and even the discovery of a whole new universe with the rise of the metaverse. Yeesh! It’s been a wild ride.

As the world speeds up around us, powered by a host of advanced new technologies, it’s safe to say that even at DEPT® we were staggered by the sheer innovation that digital offered.

What’s next seems almost beyond our imaginations— well, almost, but not quite. Here’s a sneak peak at the top 22 trends we’re expecting in 2022.

22 Trends for 2022

Cover 1

NFT playbook

Metaverse

Name
Name

Non-fungible what?  Everyone’s heard of them. Some people are paying millions of pounds for them. But what, exactly, are NFTs?  Our digital playbook doubles up as an introduction to the world of non-fungible tokens and a guide for creating your brand’s own NFTs. Download it now to learn what the hype is all about, understand the real-world applications of NFTs, and be able to (finally) explain “blockchain” to your friends.

dept 020202 220420 3001

Thinking, building and selling fast

Growth

Katy White

Katy White
Katy White
Client Director

Events of the last 18 months have triggered a societal shift in consumer behaviour. As a result, digital business has transformed, requiring new solutions and a new way of working. DEPT® teamed up with Contentful to share our expertise on how brands can remain competitive in this market by thinking, building and selling fast.

Cover Portrait

How to effectively scale technical teams

Engineering

Name
Name

“How can we move faster?” is the number one question we’re asked by CTOs. But regardless of team size, industry or maturity, we consistently see teams struggle to scale. Download this longread to find out the strategies we’ve seen work.

dept 030205 280320 0303

Design systems: creating a visual language

Creative

Simon Fairhurst

Simon Fairhurst
Simon Fairhurst
Head of Design

The pressure to deliver seamless brand experiences across various digital touchpoints is stronger than ever. Design systems are the way to strengthen brand identity across your digital estate. Here’s a five-step guide to implementing one within your business.

Cover UK Consumer report 1

Delivering personalisation in a new digital landscape

Growth

Lizzie Powell

Lizzie Powell
Lizzie Powell
Strategy Director

The e-commerce industry went through a much-cited growth spurt as a result of the pandemic. Following such immense transformation, we surveyed 1,000 consumers to uncover whether brands are leveraging the personalisation opportunity to its full potential. Download the report to find out.

Stay in touch!

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.