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Research Study

What do Consumers Really Think of Personalisation?


Shopping and buying products online has evolved rapidly over the past few years. Consumers now expect much more than a list of products and services when they click onto a website. They’re ready for your business to provide them with an experience tailored to their needs, at that specific moment in time. Many brands are talking about personalisation as a key priority, but do consumers see any of this in action and, more importantly, do they feel that it adds to their shopping experience?

1000 Consumers
10 Top Recommendations

Dept surveyed 1000 UK consumers to find out what the really think about personalisation. Discover key insight including what tactics they like, what they want to see more of, which brands are doing it well, and what their main concerns are.

In this free 30-page report, we share all the key data and insight, and provide you with our top recommendations to help steer your personalisation strategy.