Google Shopping & Comparison Shopping Services (CSS)

Since its debut, Google Shopping has quickly become the single most effective way to sell retail products online via paid search. Google Shopping campaigns allow you to land at the top of the page, which ensures that users’ eyes will focus directly on your visually showcased product and its price.

The goal of Google Shopping is to make it easier for users to see and buy your product by having it appear directly in front of them when they need it. The advantage of this platform is that you can easily submit all your products through a feed and you can effortlessly launch new products. DEPT® helps you to optimise your products feed and set up the ideal campaign structure to get the most out of your Google Shopping campaigns.

Google Shopping Comparison Shopping Services

So, how can you get the most out of Google Shopping Comparison Services (CSS for short) for your brand? As an official Google CSS partner, DEPT® can help you achieve better results. We do this by taking advantage of the 20% cost-per-click discount that Google offers to advertisers that promote their products through CSS partners.

How we can help

This might sound like a strenuous process, but we make it straightforward and easy-breezy for you. Rather than complicated strategies and obfuscating plans, we’ll increase your visibility in four easy steps:

  • We start with adding your products to our CSS and Merchant Centre. Of course, this is done in as hands-on or hands-off a method as you prefer. If you would like to be involved, we’re happy to have you with us—and if you prefer more of a delegating approach, that works for us too.
  • After we’ve added your products, Google will verify the product feed. This can take up to three days.
  • During that time, we will create a new Google Ads account or campaign for you, ensuring you have the right set up and implement the right tracking. This also ensures you can hit the ground running once the verification process is complete.
  • Lastly, we create a consolidated dashboard. From this point onward, we ensure that your set-up is fully optimised, allowing you full access and insight into your performance.

Sounds good? We’d love to discuss the possibilities with you!