Programmatic Advertising

Digital is not just the future, it’s the present. Our digital reality demands different approaches to advertising than the ones that have previously served us well. One of those new approaches is programmatic advertising: after all, why make a human take care of ad inventory when software can do so just as well?

Automated and tailor-made

Programmatic advertising might sound complicated, but it’s actually quite simple. It refers to the automated buying and selling of ad inventory. This is done through an automated bidding system and in real-time. What would take a marketing professional minutes, hours, or even longer, can be done in a fraction of a second.

Whether it’s real-time bidding, private marketplace, preferred deals or programmatic guaranteed, we’ve got you covered. We’ll walk you through your various options and help you select the best approach for you.

Then there’s the content you’ll actually fill that ad space with. Video ads? Display ads. A DOOH approach, or ads on social media? Together, we’ll put together a recipe for success. We can even help you with content creation.

How we can help

All of that sounds great, but what does it actually look like? We’ll break it down for you.

Within our paid media teams, our certified programmatic advertising specialists help our clients to effectively purchase digital media. Whether through display advertising, real-time bidding or direct deals with publishers, we make sure to drive the best results.

And much like all of our other business, this is done in a transparent and data-driven manner. That way, you’ll always know how much you’re spending on what, and whether we need to course-correct or not.

Working with us also means benefiting from our network within the world of programmatic advertising. We partner with Google Marketing Platform, especially with DV360, Adform and a wide range of publishers.

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