The Last Keyword Research You Will Need

Growth

Jesper H. Hansen

Jesper H. Hansen
Jesper H. Hansen
SEO Director

Every year, search engines are
taking another step towards being
better at what they do – returning
top relevant results to user queries.
When search engines get better,
that usually means that they’re
tweaking both their algorithms and
the data foundations. In turn, that
means it’s getting more and more
complex to grow organic traffic
using traditional SEO methods. As
digital marketers, we need to evolve
as well. We need to know how to
best align web content to satisfy
the search engine’s quest for highly
relevant content, and simultaneously
anticipate user’s expectations of the
content on our website.

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