Making AI visibility a strategic priority
Join a small but senior group of marketing leaders for an off-the-record, peer-to-peer conversation about brand discoverability in the age of AI. By taking the time to think out loud with peers, you’ll leave with new perspectives, and ideas to meaningfully change how you move forward.
Your brand is no longer the sole driver of discoverability.
AI-mediated discovery is fundamentally changing how people search, shop, and decide. And no brand is exempt.
For marketing leaders, this isn’t a channel shift to manage—it’s a question of whether your brand is understood, trusted, and recommended by the systems now sitting between you and your customer.
Recent WFA research found that 66% of brands expect AI-generated search experiences to reduce organic traffic to their sites. And while 65% are already reviewing their approach, only 4% report having made significant changes so far.
The uncertainty is understandable. Because it’s all too often treated as a technical optimisation problem: structured data, content formatting, AI search results. While that work matters, it’s not where a CMO’s leverage lies, and it understates the scale of the shift.
Because LLMs don’t pull from a single page or ranking position. They synthesise across a brand’s entire footprint, from owned channels and earned media to creator content and third-party validation. Visibility now depends on whether your brand is consistently understood and reinforced across the whole information environment AI systems draw on.
As we move toward an agentic reality, discoverability becomes a coordinated system spanning content, media, governance, creator ecosystems, data, and organisational structure. That makes it a strategic mandate, not an SEO workstream, and one that cuts across functions only a marketing leader can align.
This Future Club roundtable is designed for leaders operating inside that shift.
We’re convening a small, invitation-only group of CMOs from leading brands for an off-the-record, peer-to-peer discussion on how brand discoverability is evolving, and how to take plans forward.
It’s not a presentation-led session. The value comes from the room. Participants will learn from one another, sharing how they’re approaching AI visibility, content and media strategy, data governance, and organisational change today, while preparing for an agentic future.
You’ll leave with clearer perspective, early insight from peers facing similar scale and complexity, and a stronger network of leaders navigating brand discoverability.
Limited seats. By invitation or application only.
This event is part of the DEPT® Future Club programming
To find out more about the club and other event series, apply to become a member
