Bol celebrates the holidays with gifts that matter
Dutch e-commerce retailer bol is making this year’s holiday season all about meaningful gifting, with presents that truly matter.
During the busiest time of year, bol helps customers find the perfect gift that genuinely means something to the recipient. This sentiment is at the heart of the new Christmas commercial, developed with lead agency DEPT®, which once again features young Anna. In this follow-up to the Sinterklaas commercial, she surprises Santa Claus with a special gesture that leads to a touching moment between him and his friend Sinterklaas. The Christmas commercial launched on December 6 and will run through December 26.
Small gesture, meaningful connection
In the Sinterklaas campaign, we saw how a special friendship developed between Sinterklaas and Santa Claus. But when Sinterklaas returns to Spain, as tradition says, Anna notices that Santa misses his friend. So she comes up with a gift that perfectly captures what the holidays are all about: how a small gesture can mean so much.
“The holidays are about togetherness and showing care for one another. More and more people are looking for gifts with meaning: not bigger, but more personal. That’s why we help our customers find a gift that’s just right for their loved ones. A well-chosen gift says more than words and creates a moment of connection between the giver and receiver. In our Christmas commercial, Anna shows how a small gesture can create a powerful connection.
”Fiona Vanderbroeck, Director Consumer & Marketing at bol
“In the first part, we saw how a special bond formed between Sinterklaas and Santa Claus. For the sequel, we asked ourselves: how does Santa feel when his new friend moves on? This completes bol’s holiday story in a lighthearted and warm film that’s all about thoughtfulness and meaning.
”Ramin Bahari, Creative Director at DEPT®
Finding gifts that matter with AI-powered Gift Helper
Meaningful giving is at the heart of bol’s holiday season. To make this even easier, bol partnered with DEPT® to launch the Gift Helper – a smart AI tool in the app that helps customers find suitable gifts quickly, based on just a few questions.
The Christmas campaign comes to life across multiple channels: television, online video, radio, outdoor advertising, social media, online advertising, creators, influencers, and display advertising.
