Trends Event 2025: Copenhagen Edition
If you thought 2024 was big—with global elections, the Paris Olympics, and AI stealing the spotlight—just wait for 2025. Join us for an invite-only event to hear how leading marketers are preparing for yet another year of evolution and transformation.
What to expect
Following the launch of our 2025 Trends Report, we’re inviting friends of DEPT® to an exclusive event in Copenhagen, where you can hear from some of the brightest minds in marketing about what to expect in 2025, and how to prepare.
Date: Wednesday, January 29, 2025
Where: DEPT® Copenhagen
Time: 08.30 – 11.00
08:30 – 09.00 Arrivals and breakfast
09.00 – 10.00 Sessions
10.00 – 11.00 Coffee, bites and networking
Spoiler alert: AI is rewriting the playbook. From business to culture, it has the potential to change how brands connect, how we work, and how we experience the world.
But while the AI conversation has (so far) been dominated by making cost savings or churning out content faster, we’ll explore its potential in greater depth – reimagining how businesses operate, make decisions, and interact with customers.
Expect to learn:
- How ambitious brands are rewriting the rules with AI
- What it takes to build brands that shape trends
- How the media revolution is driving a new era of commerce
- Ways you can build agile, ethical organisations
You’ll leave with the knowledge you need to act fast, capitalise on a pivotal year in the evolution of AI, and lead the charge in an ever-evolving world; as well as some new contacts from industry leading brands.
This event will help you rethink and refocus on what lies ahead in 2025.
*Sessions and speakers will be updated regularly – stay tuned as we continue to update this space.
Time
08.30 – 09.00
Speakers
Keynote
Guest arrival & Breakfast
Time
09.00 – 09.15
Speakers
Rasmus Keller Jansen, Strategy Director, DEPT®
Keynote
Welcome and the state of AI
Time
09.15 – 09.25
Speakers
Job Deibel, Director of AI, DEPT®
Keynote
AI unleashed: Moving Past Hype to Impact
AI isn’t just another tech trend—it’s rewriting the playbook. In this session we will reveal how brands are harnessing AI to solve problems, fuel growth, and unlock value.
Time
09.25 – 09.40
Speakers
Amalie Kardel, Strategy Director, DEPT®
Tim de Kamper, VP eCommerce, DEPT®
Keynote
Media Revolution and the New Era of Commerce
The future of retail is here, fueled by AI innovation. Learn how leading brands are revolutionising customer interactions through tailored media and predictive technology that anticipates needs before they arise. This session will unpack the strategies and tools redefining the retail landscape, enabling brands to create seamless, personalised experiences.
Time
09.40 – 09.50
Speakers
Johanne Bruun Rasmussen, Creative Director & Partner, Hello Monday/DEPT®
Keynote
Using AI for good
From assisting neurodivergent children to empowering the deaf community, this session will showcase how AI can be harnessed to solve real-world problems and create a more inclusive society. This session will explore how AI can be a powerful tool for positive social impact.
Time
09.50 – 10.00
Speakers
Rasmus Keller Jansen, Strategy Director, DEPT®
Keynote
Closing remarks