JBL
From oversaturation to optimisation, with Amazon Marketing Cloud
( Services )
- Brand & Media
- Commerce
JBL is no stranger to making noise.
But when it came to digital advertising, they needed to make sure their message wasn’t just loud but also smart.
Running robust Amazon DSP campaigns, JBL faced the classic problem of overexposure. That’s where DEPT® stepped in. By unlocking the power of Amazon Marketing Cloud (AMC), we helped JBL refine its frequency strategy, resulting in a 123% surge in ROAS and a 115% increase in sales.
Great sound, wasted spend?
JBL had the scale and the spend. Its Amazon DSP campaigns were well-established and reached broad audiences.
But they hit a common barrier: ad fatigue. Too many impressions to the same users were diluting effectiveness and burning the budget. The mission was to identify the optimal ad frequency that maximised performance without alienating potential buyers. Less repetition, but more relevance.
Clean data, clear wins
We worked inside the ultimate data clean room (AMC) to extract high-value insights and rebuild JBL’s media strategy from the ground up.
Here’s what we did:
- Mapped frequency sweet spots: We analyzed 90 days of campaign data at the event level to identify the exact moment when metrics such as ROAS and DPVR peaked, and where they began to drop.
- Created a frequency audience: Once we knew the optimal impression cap, we built a custom audience of users who had already hit it and excluded them from future campaigns.
- Reallocated budget with precision: We redirected spend toward fresher, high-intent users who hadn’t yet been saturated, ensuring every ad impression was working harder.
Results speak volumes
With frequency fatigue under control, JBL’s campaigns started hitting all the right notes — and fast. We doubled the return on ad spend in just one month, resulting in a significant increase in purchase volume and a substantial bottom-line impact.
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+123%
ROAS
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+115%
Sales
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+19%
DPVR
What’s even better is that these gains extended beyond Amazon to the open web, showing the universal power of data-driven frequency capping.
“A finely tuned frequency cap not only saves budget — it significantly improves the overall user experience.
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