EACH PLAY OF A SONG CREATES A NEW CLIP
Swiss musician Aaron Wegmann released his 2020 album, «Pancha», along with a fascinating web experience. At the heart of the digital presence is an online media player that generates a unique clip every time a song is played; an audio-visual journey that never existed before and never will again. aaronwegmann.ch shows its own kind of real life moments.
INTERNET MEETS SONGWRITING
A web project for a musician holds the potential for ideas and solutions that go beyond the scope of standard band websites. For guitarist and singer-songwriter Aaron Wegmann, we created a digital spectacle that is based on the internet itself and, at the same time, has an inner relationship to Aaron’s songwriting.
DIVE IN AND DISCOVER THE ENDLESS DANCE BETWEEN SOUNDS, WORDS AND VISUALS
SOUNDS INSPIRE WORDS INSPIRE IMAGES
Aaron’s way of writing songs is intuitive; when he plays a riff on his guitar and spontaneously sings words that fit well, he often creates a new song. The website designed by Dept reflects this process on a technical level. The clips add a visual dimension of their own to the music; a fascinating world of images, whose source are the lyrics of the songs.
A WEB APPLICATION FOR A UNIQUE EXPERIENCE
HEAR IT, SEE IT, FEEL IT
‘Randomness’ as a design principle and the use of visual material from almost infinite sources is reminiscent of Pop Art, Dadaism and Surrealism. Diving into the flow of the clips, one can find a new way to access Aaron’s music. Thus the website for «Pancha» becomes an essential element of his artist branding. Hear it, see it, feel it