Grow your business
With Search Ads 360 it is possible to set up a significant part of your campaign management more efficiently. The campaign set-up, adjustments, and optimisations across all search engines can be managed centrally. Automatic rules that you can set yourself ensure efficiency by automating repetitive work and adjustments are processed directly via the API.
In the area of bid management, the options are considerably more advanced than in Google Ads. By using Floodlight tags it’s possible to use advanced bidding strategies across multiple accounts and/or different search engines. Conversion targets can be set-up fully customized to your business. Speed up your time-to-market with inventory aware campaigns that automatically create keyword campaigns directly from your shopping feed. Ads, keywords and ad groups can be created dynamically and integrated in your current bid management strategies.
And it also gives you access to one of our favourite solutions – integrating your business data. Campaigns and keywords can have an infinite amount of business columns. By importing customized data feeds it’s possible to integrate your business data – such as offline transactions – to help simplify your reporting, campaign management, and ROI calculations.