Display & Video 360
Display & Video 360, formerly known as DoubleClick Bid Manager, is the Demand Side Platform (DSP) of Google. It provides access to premium display inventory across and allows you to buy video, display and mobile campaigns in one place. It is organized around five integrated modules that work seamlessly together: Campaigns, Audiences, Creatives, Inventory, and Insights. Over your display and video campaigns, you pay a small percentage over your monthly media spend.
Display & Video 360 makes it possible to service the complete customer journey in an integrated way. From the upper- to the lower funnel and from performance to the brand. Important to mention is that Display & Video 360 provides the possibility to use high impact creative formats and run brand lift studies to track brand measurement. And all of this is possible with a very high level of control and very advanced targeting possibilities. In addition to the inventory of the Google Display Network, it is possible to use more than 80 non-Google exchanges to maximize the level of quality reach. You can manage your media buy through Programmatic Guaranteed deals and/or Private Marketplace deals.
If you want to be on top of audience management, you can integrate your first-party data with third-party audience data to ensure you reach your audience in the best way possible. Display & Video 360 can also be seamlessly integrated with Google Analytics 360 and Search Ads 360, using audience sharing in these platforms to maximise results. The integration with BigQuery makes it possible to export all campaign data for in-depth analysis. With the extremely detailed reporting possibilities, it enables you to assess and optimize the campaigns from Advertiser level to individual placements, creatives and audience lists.