Google Analytics 360
Google Analytics 360 is the premium version of the standard Google Analytics. The difference with the free version is the amount of data that can be processed, its speed, integrations and a number of additional functions. You pay a custom price set by Google, depending on the number of hits and properties you need. Dept provides you with a tailored SLA with a base- or regular service level for the necessary support.
First of all, there is no more data sampling which means better insights and reporting. In the free version, the data will be sampled at property level from 500k sessions and/or 50 million hits. This means that the statistics are an estimate of the actual results, based on a sample of part of the data. Google Analytics 360 removes this restriction.
Processing of the data is also considerably faster. With a data freshness of 4 hours, rather than 24-48 hours in the standard version of Google Analytics, significantly shortens the time to get the correct insights you need.
The native integrations with Display and Video 360, Search Ads 360 and Salesforce Marketing & Sales Cloud enable you to collect and share all data in one place to evaluate where channels have the most impact and adjust your marketing efforts accordingly. Also, it provides you access to all the raw data. This can be exported by using BigQuery to use in Google Cloud (or other databases such as Azure and AWS) to enrich your data and leverage the power of machine learning solutions.
You will also have access to a number of new functionalities. For example, there is the possibility to aggregate the data of all properties into a roll-up property. More advanced non-last click attribution models are available for use, such as multi-channel data-driven attribution (MCDDA).