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Salesforce Marketing Cloud

Experts in Salesforce Marketing Cloud

years experience
SF Gold Partner

Salesforce Marketing Cloud incorporates integrated solutions for customer journey management, including e-mail, mobile, social media, web personalisation, advertising, content creation, content management and data analysis. One-to-one omnichannel journeys ensure that personal touch when building intelligent, connected experiences across commerce, marketing and service. Dept is a gold Salesforce partner, with vast experience of maximising our clients investment in Marketing Cloud.

A unified view of every customer

Salesforce Marketing Cloud includes predictive analytics to help make decisions, and functions as a tool in which digital marketers can develop intelligent and personalised customer experiences.

Salesforce Marketing Cloud allows companies to personalise customer experiences across every channel using their Email Studio, Mobile Studio, Social Studio, Advertising Studio and Web Studio software. Within the Salesforce Marketing Cloud there are six tools:

  • Journey Builder is a marketing automation tool that can help build the customer journey across email, mobile, advertising and web activities to deliver a seamless multi-channel experience.
  • Audience Builder helps create a single view of the customer using data from multiple sources, allowing companies to then target specific segments and build productive relationships with the customer.
  • Personalisation Builder uses predictive intelligence and machine learning to present customers with the right content at the right time, using customer data to offer a more personalised experience.
  • Content Builder manages all content and assets in one location, with advanced search functions and the ability to oversee approvals.
  • Analytics Builder measures and tracks the performance of campaigns, using predictive analytics to extract rich insights from the data.

Due to the overlay in sales, marketing and services, every activity can trigger an automated customer journey. The Marketing Cloud is connected to Salesforce Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.

The Dept Approach

At Dept, we combine creativity and data with technological solutions such as Salesforce to help organisations grow and accelerate. Below are five reasons why Dept is the ideal partner to get the most out of Salesforce:

  • Salesforce Gold partner: This status guarantees high customer satisfaction and successful implementation of Salesforce Marketing Cloud. We support companies with every aspect of implementing Salesforce Marketing Cloud and Pardot. From strategy to optimisation, we can help with running daily campaigns, setting up a digital strategy and ensuring an efficient Salesforce setup.
  • Knowledgeable and experienced: We have been working successfully for many years with a large range of technology leaders. With our wide array of experience, we can help a broad range of customers to embrace digital.
  • Full approach: As a fully integrated digital agency, we can support your company with technology implementaion, UX & design, SEO, optimisation, creative campaigns, e-commerce, branding, data intelligence and more to help your business grow.
  • Scalable teams: Our global teams have broad experience with both the technical aspects of a Marketing Cloud and in setting up the organisational processes to use Salesforce successfully. In addition to projects, we can also temporarily reinforce an existing team with our specialists.
  • Knowledge specialists: We don’t just keep our years of expertise in designing experiences, extensible architecture and integration of technology to ourselves. We share our knowledge as a Salesforce expert with in-depth blogs, whitepapers and events.

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