TikTok Brand Building Guide: everything you need to know in 2023
In recent years, social media platforms have been changing the way brands connect with their customers. One such platform that has been making waves is TikTok. Initially popular among younger audiences, the app is now attracting users of all ages, genders, and backgrounds, along with brands from various industries.
In our whitepaper, we explore why brands need to take TikTok seriously, where TikTok sits within a brand’s digital marketing strategy and what the future may hold for TikTok advertising in 2023.
Download our guide now to determine the appropriate solution for your brand, learn about the various ad formats available on TikTok and get insider tips for organic success on the app.
Note: In light of the recent discussions about a possible TikTok ban in the US, please find here a myths vs. facts information document from TikTok and here our recommendations regarding what brands can do to be prepared for a potential ban. If you require more advice and guidance, feel free to reach out to us!