Hyper-personalised video marketing to increase brand awareness
Founded over 120 years ago, ŠKODA AUTO, a Czech based automobile manufacturer, has produced millions of cars. The company recently designed a new model named Škoda Fabia and wanted to increase their brand awareness and brand loyalty in the Swiss market. So Dept, together with the communications agency DD COM, created and implemented a global YouTube campaign for the car brand.
Google Director Mix enables marketers to hyper-personalise images, sounds and text in a video to the physical environment of various target groups. So our team of experts leveraged this tool to create different variants of one video. We started by creating different target groups and categorizing them. Next, we developed different combinations of one video by rearranging the sequence, text and audio. This resulted in the creation of 150 different videos in three different languages which can also be used for YouTube advertising.
This enabled Škoda’s video marketing to scale and reach a wide range of different target groups with individualised YouTube TrueView ads. Overall, we achieved a Best in Class Lift in Brand Awareness. We created 150 different videos for various target audiences based on one original idea.