DEPT® appointed lead digital agency for Miles & More
DEPT® has been selected as the Digital Agency of Record for Miles & More, the loyalty programme of the Lufthansa Group.
This win represents an expansion of DEPT®’s relationship with the Lufthansa Group, following its appointment last year as the Digital Agency of Record for the group.
DEPT® will be leading a comprehensive digital services mandate, including UX and UI design for all digital touchpoints, agile delivery and innovation for new digital features, and ongoing operations and optimisation of platforms such as miles-and-more.com, the Miles & More app, and worldshop.eu.
“With DEPT®, we’ve found a partner that not only brings deep digital expertise, but also shares our values around sustainability, agility, and innovation. Together, we aim to create seamless, inspiring experiences for our global community of 36 million members.
”Christoph Klee, Head of Digital Touchpoints Marketing, Miles & More GmbH
“Miles & More is more than a loyalty programme—it’s an experience brand with a bold vision for the future. We’re excited to help them accelerate innovation and unlock new value for their 36 million members.
”Tim Schröder, Partner & VP of Clients at DEPT®
This win builds on a solid first half of the year of growth for DEPT®, which welcomed new clients such as PepsiCo, EPI/WERO, Vegetarian Butcher and Salamander.
