The consumer packaged goods (CPG) industry is in a constant state of flux.
To help you stay ahead in a world that never stands still, we provide a unique blend of consulting, tech, and marketing that helps you attract new customers—and retain them for years to come.
Turning everyday brands into culture and lifestyle leaders
The consumer packaged goods (CPG) industry is constantly in a state of flux. As new disruptors emerge, food and beverage, health and beauty, home care, and pet care brands must continuously battle for attention in physical and digital marketplaces. All the while, legacy tech systems, convoluted supply chains, and macroeconomic challenges are squeezing margins and causing inefficient operations.
To succeed in this complex and competitive industry, brands need to take a modern, data-first approach to engage with consumers, earn their trust, and keep their loyalty. Because in this era of conscious consumerism, the old rules of brand engagement cease to apply.
With 20+ years of CPG experience, we’re helping brands master emerging technology, deliver unique and personalized experiences, and balance eco-friendly and ethical practices with profitability.
By placing data-driven decision-making and the digital customer experience at the center of your business operations, we help brands deliver personalized and future-ready experiences while balancing ethical practices with profitability.
Scale personalization
By leveraging creative, data, and AI capabilities, we support next-level personalization, with bespoke creative for global audiences.
Build brands that inspire and influence
Our approach transforms buying experiences, making them intuitive and memorable. Through authentic creator collaborations and storytelling, we ensure your brand resonates deeply with your audience. Every interaction counts.
Pioneer commerce
Our team can help you achieve your biggest commerce and retail goals, from streamlining B2B purchases to launching irresistible D2C offerings. By partnering with top technology platforms and leading retail media providers, we provide the agility, innovation, and scale needed to stay ahead in the market.
End-to-end digital experience
Integrated capabilities that build CPG brands that inspire, grow, and innovate.
ALL SERVICESAI-powered lifecycle marketing and content at scale
We excel in rolling out Lifecycle Marketing strategies that boost customer loyalty and growth. Our unique blend of creativity, data and AI, along with proprietary automation tools, allow for personalized messages that build lasting loyalty at scale.
Branding and Influence
Turn your brand values into action with creative activations and lively online communities. Leading in influencer marketing, we design social media strategies that embody your brand and boost engagement, visibility, and sales.
Retail Media
We team up with big names like Amazon, Walmart, and Bol.com, using our tech expertise to boost your retail campaigns everywhere. By automating product info, using AI, and optimizing processes, we’re all about hitting your e-commerce goals.
CX and Commerce
Enhance your conversion rates and sustain customer engagement with end-to-end commerce solutions. We craft effective, branded shopping experiences on your platform that seamlessly blend inspiration, engagement, and sales.
Data and AI
Gain control over your data and use it as a competitive advantage. Our creative, data, and AI team delivers next-level personalization and helps you make the right decisions at the right time to accelerate growth.
Immersive Experiences
Want to explore creative tech like spatial computing, AR/VR, gaming, and AI? We can help you redefine your shopping experiences, making them engaging and seamless for audiences both online and offline.
Understanding the unique challenges of CPG
Shoppers interact with and buy consumer packaged goods daily. But for household name brands to direct-to-consumer disruptors, becoming—and remaining—a customer’s brand of choice for their everyday purchases is a challenge that requires a strategic and innovative approach to both tech and marketing. In the vast landscape of CPG, we help brands gain a competitive edge in their categories.
Food and beverage
We craft digital marketing campaigns with standout creative that make FMCG brands a beacon in the crowded food and beverage space. Our social media strategies and influencer collaborations are designed to cultivate brand loyalty while championing the virtues of ingredient transparency and sustainability in every message.
Health and beauty
Strategic and sophisticated marketing ensures health and beauty brands not only compete but excel above competitors. Through engaging, educational content and personalized marketing, we can help you build customer loyalty while emphasizing your brand’s unique benefits.
Home care
Home care brands face unique hurdles, notably in distinguishing their products from lower-priced retailer offerings. Through targeted marketing campaigns, we ensure the advantages and correct application of products are communicated effectively, setting brands apart in a competitive market.
Pet care
We recognize the rising market demand for high-quality, specialized pet care products. Through our expertise in e-commerce and subscription models, we transform brands’ online presence to adapt to evolving shopping habits that secure their place in the homes of devoted pet owners.
Deep industry experience
We’ve had the pleasure of working with some of the world’s most impactful and innovative CPG brands.
Beiersdorf / NIVEA
Accelerating digital growth using Salesforce Marketing Cloud
Sprite
Creating a cutting-edge experience for Marvel’s Black Panther: Wakanda Forever
Barilla
Barilla Pesto Week: Encouraging pasta lovers to purchase pesto
Johnnie Walker
A tenacious approach to reclaiming regional brand relevance
Innocent
Delighting with every touch, swipe or scroll
Douglas
The beauty lies in the design
Schwartau
Raising the bar: Multiple flavours under one branding
Chocomel
The sweet chocolate taste of nostalgia
Cosnova
Make beauty fun with a colorful Roblox Experience for Gen Z and Alpha
Becel
Promoting a healthy lifestyle with a dynamic campaign
PetSafe
Unleashing a pet-centric e-commerce experience
Paula’s Choice
A new affiliate program for branding and performance
Drop us a line
Ready to stand out on the (digital) shelf? Get in touch today to discuss how DEPT® can help you achieve your goals.