Consumer Goods & Services
Consumer goods and services are the staple of any household, often consisting of long-term repeat purchases and familiar brands that go back decades.
The sector is just as much a victim as a beneficiary of the digital revolution, which has armed consumers with the tools to seek better value and quality. All it takes is a little research and all of that trust may lose out to new entrants with a better proposition. The natural response is of course to improve the digital presence of a brand.
Standing out in a consumer’s world
Being ‘digital’ means more than having a website. As mobile connectivity improves and e-commerce becomes the norm, consumers will have more choice than ever. If their expectations are not met instantly and fully, they’ll simply move on. In today’s world, brands must leverage technology to provide meaningful touchpoints along the whole consumer journey. Brands need to create more interactive, convenient, efficient and personalized shopping experiences. Seamlessly across all channels, with an unwavering focus on the customer.
Our approach to consumer goods & services
Over the last 20+ years we’ve helped many of our consumer goods & services clients build and accelerate their digital business. Here’s how:
- Audiences, not numbers: Data is an essential part of our work. But instead of just looking at the numbers, we look at the people behind them. Only then can we have a better understanding of who we’re talking to, and what they expect to hear.
- The best technology for the job: Your customers expect the best experience, so you should give it to them. From mobile solutions and e-commerce through to personalized shopping journeys, it’s important to make each touchpoint matter.
- Creativity at the core: The market is crowded, so your brand needs to stand out. By combining data, technology and creative thinking, you’ll be able to reach, engage and retain consumers.
- Be agile, be successful: The market is always changing, and so is digital. We’ll help you keep pace at every turn to ensure that your business remains in the hearts of minds of your customers.
- The right people for the job: Whether they are in-house as part of your team, freelance or on location, you can enjoy our hand-picked pool of experts who know what they’re doing, and how best to do it.
- Long-term thinking: We don’t just solve for today; we plan for tomorrow too. Only then can your business have long-term staying power and success.
We value a great working relationship with our clients above all else. It’s why many of them have worked with us for years as their trusted partner.
Chief Client Officer, DEPT® Americas
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