DEPT® is the Webby Awards Network of the Year 2025
We’re celebrating being named the 2025 Network of the Year at The Webby Awards for the fourth year in a row.
It’s been another impressive year of wins for DEPT® with 3 Webby Awards, 13 People’s Voice awards, 5 honorees, and 20 nominations in total for our work with brands including NVIDIA, Strava, Google, Ricola, and Just Eat.
Fast. Forward. Future.
The Webby Awards are one of the internet’s highest honors, with winners chosen by an esteemed jury and millions of votes cast by the digital public.
Across 100+ categories reflecting excellence in eight major media types—including AI, Immersive & Games, and Creator content—we’re honored that work by DEPT®, BASIC/DEPT®, HELLO MONDAY/DEPT®, and DOGSTUDIO/DEPT® has been recognized as exceptional, demonstrating how we continue to set the standard for future-forward tech and marketing.
“I can’t think of a group of people who work harder than our Depsters. I’m incredibly proud of everything they’ve accomplished, just as I’m incredibly grateful to the jury, the Webby’s voters, and—of course—our terrific clients. Recognition like this is the best kind of inspiration for continuing to push the boundaries of technology, marketing, and AI.
”Dimi Albers, Global CEO, DEPT®
The Webby Winners
NVIDIA & American Society for Deaf Children: Signs
HELLO MONDAY/DEPT®
- Webby Award: Websites and Mobile Site – Responsible Innovation
- People’s Voice Award:: Websites and Mobile Sites – Technical Achievement
- People’s Voice Award: AI, Immersive & Games – Experimental & Innovation
- People’s Voice Award: AI, Immersive & Games – Diversity, Equity, Inclusion & Belonging
Signs empowers users to learn American Sign Language (ASL) while also crowdsourcing a growing dataset of ASL video content to expand accessibility and understanding. Signs offers an interactive platform where those new to ASL can receive real-time feedback from an AI-driven 3D avatar, while experienced signers can contribute their skills to a dynamic, community-powered dataset.
Docusign
BASIC/DEPT®
Webby Award: Websites and Mobile Sites – Business Blog/Website
To convey the full impact of Docusign’s meticulously crafted brand refresh, we created an immersive storytelling experience designed to resonate with disparate audiences: everyone from users, to the press, to potential investors, to the design community, and anyone interested in how a brand refreshes itself for the future.
Strava: A year in sport
HELLO MONDAY/DEPT®
Webby Award & People’s Voice Award: Apps & Software – Best Visual Design – Aesthetic
Athletes all over the world look forward to Strava’s Year in Sport campaign, an in-app experience tailored so that each Strava Athlete (user) can visualize their training activities and stats from 2023. By combining clever animations with striking visuals, we created an engaging and entertaining story for each athlete. Every sprint, jump, race, and victory dance comes alive in a burst of electrifying color, emphasizing everything you’ve accomplished while continually looking to break your own personal bests.
Google Store
BASIC/DEPT®
People’s Voice Award: Websites and Mobile Sites – Best Practices
People’s Voice Award: Websites and Mobile Sites- Best Mobile Visual Design – Function
Since 2017, our team has worked closely with the Google Hardware team to launch new products and help turn store.google.com into a world-class brand and e-commerce destination. We’ve contributed end-to-end services, ranging from e-commerce strategy and experience design to art direction, content creation, and campaign development.
Ricola
People’s Voice Award: Websites and Mobile Sites – Best Navigation/Structure
For nearly 100 years, Ricola has brought the delight of Swiss Alpine herbs to people around the world. We helped develop a new website that was flexible enough to accommodate the specifics of different markets, was e-commerce ready to future-proof Ricola’s business requirement and direct-to-consumer strategies, and served as a storytelling hub to support Ricola’s global brand identity: the Mighty Alpine Spirit.
Grill’d
People’s Voice Award: Apps & Software – Best User Interface
In creating the new iOS/Android app for Australia’s favorite burger brand, we recognized the necessity of marrying two priorities: a seamless customer journey for new guests and for Grill’d loyalty members. And we needed to weave the Grill’d core ethos of conscious consumption throughout the entire user journey, giving customers reasons greater than a burger to order Grill’d regularly.
Just Eat & Netflix: “Green lighting the Squid Game partnership”
People’s Voice Award: AI, Immersive & Games – Best Community Engagement
The 360 campaign we created for an iconic collab with Just Eat, Netflix, and Squid Game included ELIMINATE, a digital game we created in house that combines facial detection with the latest motion tracking technology inspired by the show grabbed fans attention and led to over 650,000 sessions of the game.
Kali Healthcare
People’s Voice Award: Apps & Software – Experimental & Innovation
We helped Kali develop a groundbreaking wearable AI-powered platform for safe and accurate pregnancy monitoring. The Kali technology comprises a small wearable device, a smartphone application, and a web portal. It is simple to use and opens the possibility of monitoring at home during telehealth consults, empowering both clinicians and expecting parents.
Sesame Workshop: Sesame Grief Project
HELLO MONDAY/DEPT®
People’s Voice Award: Websites and Mobile Sites- Education
Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children in an open, honest, and age-appropriate way.
DEMO Festival: Design in Motion Festival
STUDIO DUMBAR/DEPT®
People’s Voice Award: Websites and Mobile Sites – Events
As the world’s largest motion design event, DEMO Festival provides a platform for both emerging design talent and established creators. The 2025 Cities Edition marked its international debut, with 15 cities in seven countries participating in this exciting event.
For 24H on January 30, large digital screens across these cities—usually displaying advertisements—were transformed into spectacular art installations showcasing work from over 350 designers from 52 countries.
In addition to the winners, kudos to our clients who were named as honorees or nominees: Gucci Ancora, Instagram, Mammut, Pride & Seek, Zipline, Bol, Twitch, and WHOOP.
Huge congratulations to our winning clients and teams, and thank you to the Webby judges and all those who voted for us.
Creativity and impact dominate DEPT®’s 20 Webby Award nominations
DEPT® is returning to the internet’s favourite awards show with 20 nominations for work with brands including Google, Ricola, and Strava.
Our shortlisted projects also include the results of our collaboration with NVIDIA and the ASDC, Signs, which uses AI and ML to foster ASL learning and community engagement, as well as DEMO Festival, the worldwide 24H event created by STUDIO DUMBAR/DEPT® to celebrate motion design and the talented creators behind it.
Shortlisting the best of the internet
The Webby Awards is regarded as the Internet’s most respected symbol of success. Thousands of worthy projects are entered every year from over 70 countries around the world.
Out of every category, two winners are selected: the first by a jury of industry experts from The International Academy of Digital Arts and Sciences (IADAS) and the second by the digital public, who cast their ballots for the People’s Voice Winners through an online vote.
This year, nominations for DEPT®, BASIC/DEPT®, Hello Monday/DEPT®, STUDIO DUMBAR/DEPT®, and DOGSTUDIO/DEPT® span categories including “Experimental & Innovation,” “Diversity, Equity, Inclusion & Belonging,” and “Responsible Innovation.”
We’re incredibly honoured to see so many projects shortlisted, and we couldn’t have done it without the trust and hard work of our clients: Bol; Twitch; Strava; Grill’d; Kali Healthcare; Doordash; Sesame; Ricola; Google; Just Eat Takeaway & Netflix; NVIDIA & the American Society for Deaf Children; Docusign; and Gucci.
Cast your vote
Voting polls are now open to the public until Thursday 17th April, with winners set to be announced later in the month.
Please cast your votes for your favourite nominees via the links below:
NVIDIA & American Society for Deaf Children: “Signs”
Experimental & Innovation
Diversity, Equity, Inclusion & Belonging
Responsible Innovation
Technical Achievement
Just Eat & Netflix: “Green lighting the Squid Game partnership”
Best Community Engagement
Google Store
Best Practices
Best Mobile Visual Design – Function
Bol: “Packing up Christmas Early”
Diversity, Equity, Inclusion & Belonging
Twitch: “TWITH: A spelling mistake takeover”
Real Time Response Campaign
Strava: “A year in sport”
Best Visual Design – Aesthetic
Grill’d
Best User Interface
Kali Healthcare
Experimental & Innovation
Doordash: “Your door to Mom’s heart”
Kids & Family
Best Use of Stories
Sesame: “Sesame Grief Project”
Education
Ricola
Best Navigation/Structure
Google: “Google IO’s Demos”
Entertainment
Design in Motion (DEMO) Festival
Events & Live streams/Animation
Docusign
Business Blog/Website
Gucci: Gucci Ancora
Best Mobile User Interface
Congrats to all of our amazing clients and talented teams up for a win, and thank you for voting!
DEPT® and BASIC® (part of Dept) were honoured with eleven awards at the 2021 Webby Awards. The agencies were recognised for their work for Google, Patagonia, Steelseries, GANNI, Van Gogh Museum, Honig, Muuto, and BASIC®’s own cultural initiative, Crafted™.
The e-commerce platform for Patagonia, the Google Store work that was co-created with Google, and the Van Gogh Museum website that was created with tech agency Q42 earned both a Webby jury award as well as a People’s Voice Webby award.
DEPT® was recognised twice in the Virtual & Remote category. The interactive digital showroom built for GANNI was named the People’s Voice winner in Fashion & Retail, and the ‘Live Eet’-campaign with Honig that supported the Dutch Foodbanks was recognized in the Brand or Partner Experience category. Furniture retailer Muuto’s new digital platform for B2B and B2C customers received a People’s Voice award in the Shopping subcategory. Finally, SteelSeries was honored with a People’s Voice award in Advertising, Media & PR: Best Growth Strategy for its full-funnel media strategy.
A special Webby jury award this year went to BASIC®’s own project, Crafted™, which is a cultural initiative that celebrates diversity and unites creators, was named the winner in the Corporate Social Responsibility subcategory.
Dimi Albers, CEO of Dept: “We have experienced phenomenal growth in the past year. Not only in our company size, client portfolio and project size, but also in the quality of work and the expansion of our knowledge and abilities. I am super proud of our Depsters and talented colleagues at BASIC®, amazing client collaborations and the opportunities that have been given to us. We are honored to receive eleven Webby awards, which validates our worldwide growth journey. Therefore, a big thanks to the jury and public voters who also helped to make this happen.”
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VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
Today the winners of the Webby Awards were announced. A judging body existing of more than two thousand industry experts and tech innovators selected their favourites for the renowned award of excellence on the internet. DEPT® was nominated twice, received three honorees and eventually won two awards with Bugaboo and DEMO Festival.
Together with Bugaboo, DEPT® won a Webby in the category ‘Shopping’. The parties worked on the implementation of a brand new CMS, the creation of a new design with Page Designer and a platform migration to Salesforce Commerce Cloud. Within four months, they launched the new Bugaboo.com website.
The Design in Motion (DEMO) Festival received an award in the category ‘Best Use of Animation or Motion Graphics’. This initiative by Studio Dumbar (part of Dept) took place last fall. It displayed the best motion design work from all over the world across eighty digital screens at Amsterdam Central Station. In total, the festival gathered over 2,700 design submissions.
“Winning two Webby Awards is an enormous compliment for our organisation and the hard work every Depster contributes on a daily basis”, says Dimi Albers, CEO at DEPT®. “To receive this recognition in the field of creativity, technology and data provides us with more energy to keep building and accelerating our clients’ digital businesses.”
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Global SVP of Marketing
Marjan Straathof
DEPT® shortlisted for Anthem Awards for purpose-driven innovation
We’re proud to share that DEPT® has been shortlisted for 28 Anthem Awards for 2025.
These awards, created by the Webby Awards, recognise purpose- and mission-driven work across industries, highlighting projects that utilise creativity and technology to drive positive change worldwide.
This year’s recognition spans categories including Sustainability, Community Engagement, Health, and Responsible Technology, celebrating projects from DEPT® and our partner studios that merge innovation with impact.
Our shortlisted projects include:
- Talking Portraits: An interactive experience that brings characters to life through AI innovation.
- Trainline “Get Your Bum On Board:” A cheeky campaign inspiring eco-conscious travel and behavior change.
- Otrium Ovatars: A sustainable fashion initiative that uses AI-powered digital avatars to sell last season’s fashion items.
- Nyiyaparli Widi: An immersive gaming experience that keeps the Aboriginal Nyiyaparli Language alive.
- Signs: An AI-powered platform for learning sign language.
- ARtefact Adventures Barbados: Reclaiming Heritage Through Play: A gamified exploration that reconnects communities with their cultural roots.
Each project demonstrates how purpose-led creativity can inspire collective action and spark meaningful progress, all of which are values at the heart of DEPT®’s global mission.
Vote for us!
Public voting for the Anthem Community Voice Awards is now open through Thursday, October 30, 2025.
Show your support by casting your vote for your favourite DEPT® projects below:
Talking Portraits:
Education, Art & Culture – Best Use of AI
Education, Art & Culture – Innovation
Trainline, Get Your Bum On Board:
Sustainability, Environment, Climate – Social Media Content, Campaign or Channel
Sustainability, Environment & Climate – Campaign: Brand
Sustainability, Environment & Climate – Short Form Video
Sustainability, Environment & Climate – Local Awareness Campaign
Otrium Ovatars:
Sustainability, Environment & Climate – Business Strategy
Sustainability, Environment & Climate – Innovation
Responsible Technology – Best Use of Technology
Nyiyaparli Widi:
Education, Art & Culture – Local Awareness Campaign
Education, Art & Culture – Digital & Innovative Experiences
Education, Art & Culture – Local Community Engagement
Education, Art & Culture – Special Projects
Education, Art & Culture – Education or Literacy Platform
Signs:
Diversity, Equity, Inclusion & Belonging – Best Use of AI
Diversity, Equity, Inclusion & Belonging – Education or Literacy Program or Platform
Diversity, Equity, Inclusion & Belonging – Partnership or Collaboration
Diversity, Equity, Inclusion & Belonging – Education or Literacy Program or Platform
Diversity, Equity, Inclusion & Belonging – Best Use of Technology
Responsible Technology – Partnership or Collaboration
Responsible Technology – Best Use of AI
ARtefact Adventures Barbados:
Education, Art & Culture – Digital & Innovative Experiences
Education, Art & Culture – Public Service
Education, Art & Culture – Community Space
Education, Art & Culture – Education or Literacy Platform
Reclaiming Our Atlantic Destiny:
Education, Art & Culture – Public Service
Education, Art & Culture – Community Engagement
Education, Art & Culture – Education or Literacy Platform
We’re incredibly proud of our teams and clients for continuing to push boundaries and build work that matters. Congratulations to everyone involved, and thank you for voting!
DEPT® is proud to celebrate winning 20 awards and being named Agency of the Year at the 2024 Anthem Awards, the global awards show recognising purpose- and mission-driven work. With more than 2,300 entries submitted from 34 countries worldwide, this year marked the Anthem Awards’ most competitive season yet—making this recognition even more meaningful.
Presented by The Webby Awards, the Anthem Awards strive to amplify the voices that spark global change and define a new benchmark for impactful work that inspires others to take action within their own communities.
“At this moment, there is a lot of uncertainty in our world,” said Anthem Awards General Manager, Patricia McLoughlin. “But the tireless and extraordinary efforts of the Anthem Awards community provide hope that a better tomorrow is possible.”
As both a Certified B Corp and a pioneer within the digital community, recognition on this level affirms DEPT®’s mission to harness the latest advancements in technology, marketing, and AI to help solve for some of the biggest challenges of our times.
“The accomplishments of our award-winning projects were already something to be incredibly proud of. Agency of the Year is the cherry on top, and we’re equal parts humbled and thrilled to be among the forefront of the rapidly growing community cultivated by the Anthem Awards.
”Pooja Dindigal, Global Head of Impact at DEPT®
Our winning work
Hometeam by ReflexAI
Hello Monday/DEPT®
Special Projects: Health
Community Outreach: Health
Best Use of AI: Health
Public Service: Health
While 92% of veterans are open to supporting or being supported by another veteran when they’re in crisis, only 25% are prepared to do so. By blending human storytelling with ethically applied AI, we were proud to partner with the Google.org Fellowship & Reflex AI’s HomeTeam to raise awareness and educate veterans on life-saving techniques for mental health crises.
Sumthing: Building the platform for nature’s comeback story
Special Projects: Sustainability, Environment & Climate
Partnership or Collaboration: Sustainability, Environment & Climate
Recognising the importance of restoration, both as a Certified B Corp and in light of recent sustainability regulations, we joined forces with Sumthing to elevate their digital presence and to build a new and future-proof donor platform where donors can track the progress and impact of their contribution in real-time.
Jigsaw: Info Interventions
Hello Monday/DEPT®
Global Awareness Campaign: Responsible Technology
Innovation: Responsible Technology
Best Use of Technology: Responsible
Jigsaw is a unit within Google that researches threats to open societies and builds technology, products, and tangible methods that inspire scalable solutions. Info Interventions is a collection of four experiments specifically created to help people build information resilience at critical moments in their online journey.Together, our campaign reached 3.5M users of our target audience while helping to drive efficient awareness and traffic to this important initiative.
Kali Healthcare: Revolutionising pregnancy monitoring
Best Use of Technology: Health
Anthem Community Voice Winner
UNICEF estimates that about two million babies are stillborn every year: A high number that could be prevented with better monitoring and access to obstetric care.
To create a more accessible, convenient, and reliable pregnancy monitoring solution, Australian start-up Kali Healthcare approached DEPT® to help develop a groundbreaking wearable AI-powered platform for safe and accurate pregnancy monitoring.
Bol: The Store of Christmas makers
Film, Video, Television or Show: Diversity, Equity & Inclusion
We helped Dutch online store Bol represent those who experience and celebrate the holidays differently with a campaign that created a nation wide conversation with its message: Make Christmas what you want it to be.
Johnnie Walker: Footsteps of Progress
Branded Content or Collaboration: Diversity, Equity & Inclusion
National Awareness Campaign: Diversity, Equity & Inclusion
Campaign – Brand: Diversity, Equity & Inclusion
We brought unseen stories to light on and offline, with footsteps leading to an AR experience that became a force for female empowerment in Eastern Europe. As a brand that’s all about progress, we worked with Johnnie Walker to kickstart a much-needed conversation through influencers and in the media. And then we went one step ahead: creating a shoe as a symbol of collective progress, inspiring women to proudly step up for change, tear up limitations and change the narrative on equality.
Sesame Workshop: Growing as We Grieve
Hello Monday/DEPT®
Education or Literacy Program or Platform: Health
Special Projects: Health
Community Outreach: Health
Grieving is hard for everyone. We helped Sesame Workshop create an experience that helps parents and caregivers process and talk about grief and death with young children openly, honestly, and age-appropriately.
Undo the Firewall: Bring Independent News to Russians in News & Journalism
News & Journalism: Responsible Technology
Special Projects: Responsible Technology
With the World Economic Forum declaring “Misinformation” as the #1 global threat for 2024, we worked with The True Story to launch Undo the Firewall. Undo the Firewall provides a simple yet powerful tool for websites worldwide to host uncensored news stories about Russia. The initiative seeks to break through digital barriers and ensure access to unfiltered information for Russian citizens.
Massive thanks to everyone who voted for us, and congratulations to our amazing clients and teams dedicated to making a positive impact in the world.
Following our recognition as Agency of the Year at last year’s Lovie Awards, DEPT® is back in 2024 with 31 finalist spots, a testament to the high-impact work we’re delivering for some of the world’s leading brands including Google, eBay, Strava, GANNI, Just Eat Takeaway, and Diageo.
Unlocking tomorrow’s possibilities for today’s most ambitious companies
What makes this year extra special? Our nominations cover a wide range of categories like responsible technology, DE&I, brand strategy, social, and sustainability. This shows how DEPT®’s 50/50 blend of tech and marketing expertise is helping the most ambitious companies make waves in their industries.
Some standout projects include:
- Kenna, the first AI-powered virtual beauty assistant for essence, which has transformed how customers interact with beauty products.
- Undo the Firewall, a collaboration between Hello Monday/DEPT® and The True Story which fights internet censorship in Russia, showing how we’re using tech for positive impact.
- The digital showroom for GANNI which is redefining creativity and commerce in the digital fashion world.
- Strava’s ‘A Year in Sport’ in-app experience which demonstrates how we transform data into truly personalized, engaging experiences.
In addition to the 31 finalists, Undo the Firewall and our social campaign for Just Eat with Christina Aguilera and Latto are in the running for the 2024 Lovie Awards Collaboration of the Year.
The Lovie Awards are Europe’s premier awards honoring excellence on the internet, with over 1,200 entries from 35 countries competing this year. We’re proud to have our work recognized for both jury-selected awards and People’s Lovie Awards, affirming our leadership in AI innovation and sustainable solutions that drive real-world impact.
Huge congratulations to all of our nominated clients: Andermatt; Bol; Consensys; DR Ramasjang; eBay; essence; GANNI; Google; Johnnie Walker; Just Eat Takeaway; Louis Poulsen; Sesame Workshop; Simple Things; Strava; Sumthing; The Gym Group; The True Story – Undo The Firewall.
Vote for us
Voting polls are now open to the public until Thursday 17th October, and winners will be announced later in the month.
Please cast your votes for your favorite finalists via the links below.
Tech: AI, Platforms & Websites
essence – Kenna
AI, Web3 & XR – Technical Achievement
Strava – Year in Sport 2023
Marketing, Advertising & PR – Best Use of Data
Marketing, Advertising & PR – Best Animation
Apps, Platforms & Software – Health, Wellness & Lifestyle
Apps, Platforms & Software – Best Visual Design
GANNI
Website & Mobile Sites – Retail & Shopping
Website & Mobile Sites – Weird & Experimental
Google – The Web Can Do What
Website & Mobile Sites – Schools & Education
Website & Mobile Sites – Best Navigation & Structure
Simple Things
Website & Mobile Sites – Services
Website & Mobile Sites Best Design – Aesthetic
Consensys
Website & Mobile Sites – Business
Website & Mobile Sites – Best Homepage
Andermatt – Swiss Alps
Website & Mobile Sites – Corporate Communication
Louis Poulsen
Website & Mobile Sites – Architecture, Interiors & Home
DR Ramasjang – Krea app: unleash your creative super powers
Apps, Platforms & Software – Family & Kids
Impact Projects
Sesame Workshop – Growing as we Grieve
Beyond – Education
Website & Mobile Sites – Family & Parenting
Website & Mobile Sites – Television & Film
Undo The Firewall
Beyond – Responsible Technology
Website & Mobile Sites – Responsible Technology
Sumthing
Website & Mobile Sites – Sustainability & Environment
Bol – Christmas: Packing Up Early
Marketing, Advertising & PR – Diversity, Equity & Inclusion
Marketing & Campaigns
Just Eat Takeaway – Home of the Hotspots
Film & Video – Food & Drink
Marketing, Advertising & PR – Food & Beverage
Just Eat Takeaway – Delivering joy with an unexpected duo
Marketing, Advertising & PR – Best Social Media Campaign
Social – Best Partnership or Collaboration
eBay- Parts and Accessories
Marketing, Advertising & PR – Best Brand Strategy
Johnnie Walker – Footsteps of progress
Marketing, Advertising & PR – Best Integrated Campaign
The Gym Group
Marketing, Advertising & PR – Best Digital Campaign
Bol – The Story of the Forget-me-nut
Podcasts – Best Branded Podcast or Segment
Thanks for voting!
In addition to the 31 finalist award nominations, DEPT® was also acknowledged in the official shortlist for twelve categories with our clients Bol. easyJet, Google, Johnnie Walker, Just Eat Takeaway, Louis Poulsen, and Switzerland Tourism
Huge thanks and congrats to our clients and talented teams for being acknowledged as the best of the internet, and thank you all for voting for us!
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
After celebrating Agency and Network of the Year at the 2023 Webby Awards, DEPT® is honoured to now share our 14 nominations for the Anthem Awards – the global award show recognising purpose and mission-driven work – for our work with organisations including Roche, Google, and the Van Gogh Museum.
Our nominated work
Our nominations this year span Responsible Technology, Health, DE&I, Sustainability, Environment & Climate, Human & Civil Rights, and Education, Art & Culture.
Shortlisted projects by DEPT®, Hello Monday/DEPT®, and BASIC/DEPT® range from Easy Genomics, our open-source solution to provide a no-code way to analyse genomic data, to the impactful XProject campaign for Roche that highlights the inequities for women in treatment, care and access to healthcare, and the hugely successful pre-loved fashion campaign by eBay.
Huge congratulations to all of our nominated clients: American Society for Deaf Children; Roche; Google; Van Gogh Museum; eBay; DOSSY; Daniel’s Music Foundation, and the Wisconsin State Laboratory of Hygiene.
Vote for us!
Voting polls are now open to the public until Thursday 21st December 2023.
Please cast your votes for your favourite finalists via the links below:
- Easy Genomics
Responsible Technology – Partnership or Collaboration
Responsible Technology – Innovation
Health – Service - Give A Hand
Diversity, Equity & Inclusion – Best Use of AI
Responsible Technology – Book, Story or Feature - Roche X Project
Diversity, Equity & Inclusion – Campaign – Brand
XProject selected in Health – Campaign – Brand - eBay x Pre-Loved
Sustainability, Environment & Climate – Best Influencer Collaboration - Google Jigsaw
Human & Civil Rights – Education or Literacy Program or Platform - DOSSY
Diversity, Equity & Inclusion – Service
Responsible Technology – Service - Lean in Girls
Diversity, Equity & Inclusion – Branded Content or Collaboration - Van Gogh Museum
Education, Art & Culture – Special Projects - Daniel’s Music Foundation
Diversity, Equity & Inclusion -Product, Innovation & Service
Kudos to our talented teams and awesome clients for this incredible achievement, and thank you for voting!
Questions?
Marketing Director, UK&I
Alexandra Moorhouse
After celebrating Network of the Year at the 2023 Webby Awards, DEPT® is honoured to now share our record 35 nominations for the 2023 Lovie Awards for our work with brands including eBay, Philips, Bang & Olufsen, Lapierre, and Virgin Galactic.
35 finalists
Competing against 1,200 entries from 30 countries, as a Finalist our work has been selected as among the best in its category and is in the top 20% of all work entered. Each of our nominated projects is eligible to win two awards: a Gold, Silver or Bronze Lovie Award, as chosen by the Academy in each category, and a People’s Lovie Award.
Our nominations this year span Marketing, Advertising & PR, Websites, Social, Film & Video, Apps, Platforms & Software, Web3 & XR, and Beyond. Shortlisted projects by DEPT®, Studio Dumbar/DEPT®, Dogstudio/DEPT®, and Hello Monday/DEPT® range from the stunning custom 3D avatars created for Bang & Olufsen’s ‘See Yourself in Sound’ experience, to empowering women in Philips’ “It’s time to get real about body hair” campaign, the immersive experience of the Star Atlas website, to the huge success of the eBay and Love Island pre-loved fashion campaign.
Huge congratulations to all of our nominated clients: American Society for Deaf Children; Bang & Olufsen; eBay; Evrnu; Fritz Hansen; Just Eat Takeaway; Lapierre; Meebits; Philips; Star Atlas; The Embassies; Trainline; Van Gogh Museum, and Virgin Galactic.
Vote for us
Voting polls are now open to the public until Thursday 12th October, and winners will be announced later in the month.
Please cast your votes for your favourite finalists via the links below:
Bang & Olufsen
eBay x Love Island
Lapierre
Philips
Just Eat Takeaway x Katy Perry
Van Gogh Museum
Fritz Hansen
Evrnu
Trainline
Give A Hand – American Society of Deaf Children
Star Atlas
Virgin Galactic
The Embassies
Meebits
Demo Festival
Prepare to Pioneer
In addition to the 35 finalist award nominations, DEPT® was also acknowledged in the official shortlist for seven categories with our clients Just Eat Takeaway, Meebits, Betty Nansen, D&AD, American Society for Deaf Children(Give a Hand), Bang & Olufsen, and the Van Gogh Museum.
Kudos to our talented teams and awesome clients for this incredible achievement, and thank you for voting!
Insights
Questions?
VP of Marketing, EMEA
Mellissa Flowerdew-Clarke
The MTV Video Music Awards (VMAs) is a culture-defining event watched by millions of viewers each year. Since its introduction in 1984, the scale of its cultural impact has only grown, giving us some of the most memorable moments in pop culture. Lady Gaga’s meat dress, Britney Spears dancing with a live python, and Kanye West interrupting a 19-year-old Taylor Swift all took place at an MTV VMA celebration.
Each year, fans from around the world tune in to watch on TVs, mobile devices, and computer screens. They want to be a part of the party–the production, the conversations, and of course, the pop culture.
This goal of inclusion is why the MTV VMAs selected Studio Dumbar/DEPT® to create a dynamic, motion-first campaign for the 2022 show.
Experience the MTV VMAs wherever you are
The top challenge that MTV needed to solve was “how can we extend our live, in-person event to those watching at home?”
In other words, they wanted their viewers to feel immersed in the visual production of the MTV VMAs. To solve this problem, our team created 3D animations that had one goal:
Merge the physical and digital into one universe.
Once we had this core idea and goal, we were able to experiment with animations and graphics that helped users feel as though they were anywhere but on their couches. Wormholes, time-lapses, and stunning colors were all used to create a mesmerizing effect.
The final iteration was a three-dimensional room that pulled users into a different dimension, using both static and moving footage in a unique and unexpected way.
With this core visual concept, we created variations using their core colors and music video footage. This gave each award presentation a unique look and feel while remaining consistent throughout the show.
Now, do it at scale
The scope encompassed all campaign visuals leading up to the show, including content for social media, billboards, and other advertisements.
With our core idea and a variety of options, we worked closely with MTV to scale asset creation. This was an ongoing and collaborative effort that spanned several weeks. We would create consistent motion graphics and pass them along to the MTV team so they could add overlays and text that accomplished their promotional goals.
All in all, our two teams created hundreds of assets, using a combination of music, video, text, sizes, and colors. Our ability to crank out this number of assets in a consistent manner is attributed to the strict visual identity we created at the beginning of this project.
Nicki Minaj takes over New York City
First off. Shoutout to Nicki Minaj.
Okay, let’s resume. This year, MTV celebrated Nicki Minaj with a special award: The Video Vanguard Award. This lifetime achievement award is given to artists that consistently impact music and culture.
Besides the live, real-time award, MTV created special promotional materials around this announcement to drum up excitement from fans.
One noteworthy placement was on one of New York City’s many digital billboards.
Take note of the unusual screen shape. While challenging to accommodate in theory, this customization was easily created because of the robust system our team built in After Effects. The result was a head-turning billboard that immersed passerbys in the world of the MTV VMAs.
40 million interactions
According to Nielsen, users watched 1.59 billion minutes of VMAs content across TV, streaming, and social platforms. Viewership grew about 3% compared to 2021, and it’s estimated that almost four million people tuned into the live show.
Millions of others tuned in to watch highlights on platforms like YouTube. For example, BLACKPINK’s 2022 performance has been watched over 39 million times as of December 2022, highlighting the outlasting effect the VMAs have.
And according to MTV, 2022 was the “most social” VMAs of all time. Over the course of the show, there were 40 million interactions–a number that smashes both the Super Bowl and the Oscars engagement metrics.
This was a bucket list project! It was a joy and honour to work for such an established, culture-defining institute on this scale
– Christopher Noort, Lead Designer at Studio Dumbar/DEPT®