DEPT® launches AI-powered global content engine powered by Adobe
Today DEPT® announced the launch of DEPT® Studios, an enterprise content operating system built in strategic partnership with Adobe.
Powered by 20 years of global content operations and DEPT®’s 50/50 technology-marketing model, DEPT® Studios combines AI automation and performance insights with engineering depth and human creativity to help enterprises turn content production into a measurable growth system.
DEPT® Studios is an always-on operating system built for enterprises where content volume, velocity, and complexity have become direct constraints on revenue growth: brands operating across multiple markets that require consistent communication with their customers, or the ability to personalise at scale across complex customer segments, now at unprecedented frequency as agentic systems reshape how brands interact with customers.
The global content operating system integrates Adobe GenStudio content supply chain solutions, including Adobe Firefly Services, Adobe Experience Manager Assets, Adobe Workfront, Adobe Express and Frame.io.
With 500+ specialists across 10 global locations, DEPT® Studios currently supports 25+ enterprise brands, including eBay, Uber, and Google. DEPT® Studios has grown by 15% over the past year and plans to add 50 new roles through early 2026 to meet accelerating client demand.
DEPT® and Adobe co-developed Studios as a scalable blueprint for enterprise content operations. DEPT® Studios runs Adobe’s full technology suite at scale across its own global production organisation, proving the architecture in production and deepening the partnership through real-world operational insight for content-intensive businesses.
“Brands expect content demands to grow 5x by 2027, driven by a consumer that is most responsive to experiences that are highly personalised. DEPT® and Adobe are delivering an integrated solution to address this challenge, activating AI to optimise content supply chains and streamline workflows, enabling teams to move faster and deliver better customer engagement.
”Alison Webster, VP of Strategic Partnership Program, Adobe
Built to scale. Engineered to grow.
DEPT®’s 50/50 marketing and technology DNA is what makes DEPT® Studios different. Studio teams combine creative craft with engineering depth, building the operating systems, workflows, and integrations that let content scale without breaking. By automating repetitive production work and streamlining approval cycles, Studios gives marketing teams the confidence to experiment at scale: to test ideas, iterate fast, and scale what works without waiting for production capacity to catch up.
For one of its biggest global clients, DEPT® Studios scaled personalized CRM content across dozens of markets using its proprietary follow-the-sun production model, delivering a 90% reduction in campaign rollout time, 75% increase in output, 50% reduction in production costs, and the elimination of errors, driving significant incremental revenue.
“The best creative teams we work with share one thing: the ambition to do more than production capacity allows. DEPT® Studios changes that equation, and Adobe’s platform is what makes it work at a global scale.
”Adam Jewson, SVP, Head of Global Studios at DEPT®
