The future of commerce is no longer just about scale. Reliability, trust, and meaningful rewards now define loyalty. And consumers are sending a clear message: get the fundamentals right, or risk being left behind.

From stock availability and delivery speed to personalised loyalty programs, shoppers expect brands to deliver with precision and empathy. And while global players still dominate, local challengers prove that trust and cultural relevance can be just as powerful.

That’s why we created the DEPT® Commerce of the Future report. Drawing on insights from over 9,000 consumers across nine markets (including the UK, Germany, Austria, Switzerland, Belgium, Netherlands, Denmark, Norway, and Sweden) the report uncovers what today’s buyers value most, where expectations are rising fastest, and how brands can respond with confidence.

In this report, you’ll discover:

• Why reliability is non-negotiable—and one late order can break years of trust
• How loyalty is becoming currency, with Prime and Costco leading the way
• Why ease = loyalty, from frictionless checkout to seamless support
• How challengers can win by excelling in service, expertise, and cultural fit
• Where fundamentals meet the future: AI, live shopping, and creator commerce

The future belongs to brands that perfect the basics and dare to innovate. This report shows you how.