ARTIS welcomes DEPT® as a strategic partner and deepens its award-winning partnership
After establishing a successful, award-winning partnership, ARTIS welcomes DEPT® as one of its strategic partners.
The global marketing and technology services company joins a select group of individuals and organisations that contribute their expertise, knowledge, and resources to supporting the Amsterdam zoo’s mission, helping to reconnect people with nature through education, science, and conservation.
As one of the oldest zoos in the world, ARTIS has found a new ambition to deepen the connection between visitors and nature through engagement, conservation, and education. Earlier this year, ARTIS launched a new content-driven website and app for ARTIS Zoo, Micropia, and the Groote Museum, created in close collaboration with DEPT®. With an integrated CMS behind the scenes, the platform connects digital and physical touchpoints in one seamless experience, offering visitors a seamless and enriching experience both online and in the park.
Since the launch, the impact for ARTIS has been clear: active users increased by 50-60%; event registrations are up by 40%, translating into a 300% increase in donations. The project has also been recognised by two industry awards: the DIA award, which celebrates excellence in interactive and digital communications and recognises the significant impact of the new digital identity, and the Gold at the Umbraco awards for Best Designed site. The two teams are already working together on a new pioneering initiative around the opening of the Aquarium next year.
“What people experience at ARTIS is something special: they come into contact with life around us, in a unique place in the heart of the city. DEPT® helps us translate that experience to the digital world, in a way that’s just as clear and inviting. Thanks to their creativity and technical expertise, we can now share our stories online in a fresh, contemporary way. I look forward to everything this collaboration will bring.
”Rembrandt Sutorius, Director of ARTIS
“We believe in the power of technology and creativity to foster meaningful connections between people and the world around them. Our partnership with ARTIS is a testament to this belief, and we are thrilled to deepen our collaboration as one of its partners. By leveraging innovative digital solutions, we want to support ARTIS’s mission to educate and reconnect people with nature. Together, we are committed to driving positive change and inspiring a deeper appreciation for nature.
”Dimi Albers, Global CEO at DEPT®
As an official strategic partner, DEPT® will continue supporting ARTIS as it explores new ways to bring people and nature closer, online and on-site. This includes pro-bono projects, graduation internships, and collaboration during the global social impact event DEPT® Cares Day. This partnership also aligns with DEPT®’s ongoing commitment to sustainability and creating a positive impact on the world – earlier this year, DEPT® became the first global agency to recertify as a B Corp.
