Fashion

In a world where social media is the main marketplace, unexpected collabs are the new norm, and high-end, fast-fashion, and pre-loved items can all hang in the same wardrobe, fashion and apparel brands have to work hard to achieve desirability in a fiercely competitive market.

Transcript

In a world that thrives on expression. In a world where social media makes or breaks brands. In a world where new generations define our futures. Fashion is more than style; it’s belonging. Culture’s heartbeat, exposing our true self. And today, the relationship between brands and consumers has changed. The unexpected collaborations, algorithms, distributed commerce, fast fashion, slow fashion, pre-loved, all the love – fashion brands have to show up everywhere. We specialize in creating worlds for brands, connecting every touchpoint in the customer lifecycle, retail media, influencer campaigns, branded commerce experiences, and social communities. We leverage insight from data and AI to stay ahead. From building global brands to niche boutiques, supporting fashion to grow faster, while building brand loyalty, love and obsession, DEPT® – Pioneering the future of fashion.

Setting the standard in fashion

The old rules of brand engagement no longer apply. To remain relevant and desirable in an industry that moves through trends faster than ever before, fashion brands must create on- and offline worlds that connect and inspire audiences—building brand universes that can outlive any season or trend cycle.

Based on our 20+ years of experience in the fashion industry working with some of the leading brands like ASOS, Ganni, Ralph Lauren, H&M, Patagonia and Under Armour, we are well-positioned to help fashion brands stay ahead.

DIGITAL SOLUTIONS

We help fashion brands deliver pioneering, personalised experiences.

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Brand & media

Desirability is no longer just about products and experiences, but also cultural credibility—the stories behind the fashion. We help design and execute groundbreaking digital campaigns on a large scale, by leveraging our bespoke creative and content automation technology.

Commerce

Whether on platforms or marketplaces, seamless shopping experiences help customers enjoy interacting with your brand. We understand, invent, and contribute to future commerce platforms, so you can stay focused on driving customers through the funnel.

Customer experience

Embracing CX and technology helps you connect easily with customers and boost sales. We help brands create a unique mix between offline and online experiences, where stores become flagship brand experiences, digital channels provide the brand ecosystem, and social media takes centre stage.

Tech & data

Armed with precise data and a strategic technology approach, we help fashion brands better understand their customer base, integrate platforms, and jump into the latest immersive tech.

AI transformation

AI holds immense power ands soon will be necessary to outperform a fiercely competitive market. Through generative and predictive AI, we can help your brand create personalised experiences, scale content, and predict consumer’s next purchase.

Our clients

We work with fashion brands across the globe to deliver pioneering, personalised digital experiences to keep them ahead of the competition.

Ralph Lauren logo ASOS logo Ganni logo Patagonia logo Nordstrom logo GANT logo H&M logo Savage x Fenty logo ebay logo Jaeger LeCoultre logo

PIONEERING Cases

Browse some of our favourite fashion industry work.

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Where creativity meets innovation

Our unique mix of marketing and technology expertise means we can deliver impactful, creative campaigns & seamless commerce experiences, backed by strategic consulting and rich, data-driven customer insights—all powered by the latest tech and AI.

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On our mind

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