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Gas Networks Ireland

A customer driven strategy for Gas Networks Ireland

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255%
increase in new enquiries
54%
increase in mobile traffic
14%
decrease in bounce rate

Gas Networks Ireland (GNI) owns, operates, builds and maintains the natural gas network in Ireland. They service the 650,000 customers, both domestic and business, who are connected to their network. In 2016 we delivered an enhanced digital service channel as the initial foundation of their digital strategy. We continue to partner with GNI to roll out and develop their digital strategy.

Defining a new digital platform

Our initial work for GNI included the redesign and redevelopment of the corporate website with a focus on sales and customer service. Our goals included bringing the connection process online, emphasising the safety message, and integrating into GNI’s CRM.

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A digital resource that matches user and business needs

Connecting with customers

UX research and activities were key in helping us to identify GNI’s audience and user groups. We defined their requirements, journeys, and how best to present them with useful information and content.

GNI now has a digital resource that matches their user and business needs. Their website focuses on commercial and domestic conversions, is intuitive and informative, and offers straightforward governance and management functionality.

We supported GNI’s customer expansion strategy to increase natural gas conversions. Potential customers can now inform themselves about the benefits of gas and the steps involved in the connection process. They can check to see if they can connect to the natural gas network and view connection timelines and costs. Once users are ready to connect, it only takes a short series of steps to sign up and pay online. They even get to choose their preferred meter location along the way.

We continuously assess the performance of GNI’s conversion funnel so that we can enhance the experience and connect more customers to natural gas.

A seamless experience through integrations

Behind the straightforward sign up process there are a number of integrations happening to deliver a rich customer experience. They allow customers check natural gas availability in their area and submit meter readings online. On GNI’s side they now have a fully integrated CRM to enable better customer service.

Mapping, CRM, meter reading and address detection are all handled through the following integrations:

  • GIS Maps
  • CRM Dynamics RESTful API
  • IUS Meter Reading
  • AutoAddress API

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