Retail & Commerce
With the whole world turning to online shopping out of necessity, retail and commerce brands have had to up their digital game and reassess the feasibility of offline, in-person, commerce. Forward-thinking retail companies must strategise for an entirely different future.
Energy & Utilities
Digital is rapidly reshaping energy generation, transmission and distribution. Consumers and companies call for green energy and expect personalised information to make better choices. To match these new customer needs, energy & utilities companies must redefine the relationship with their customers and make it easier to do business with them.
BANKING, FINANCE & INSURANCE
From digital banking and real-time transactions to machine learning, blockchain and instant quotes, the financial sector is going through dramatic changes to keep pace with digital innovations. The industry needs to evolve to avoid being left in the dust by the constant flow of new entrants and disruptors.
TRAVEL, LEISURE & HOSPITALITY
Fiercely competitive and value-driven, the travel, leisure and hospitality industries rely on creating a positive customer experience. Cultivating the optimal digital experience in these industries is more than having a nice app or website; it’s a complete, connected journey, right from research through to booking and beyond.
CONSUMER GOODS & SERVICES
In today’s connected world where e-commerce has become the norm, consumer goods and services companies must meet the expectations of consumers instantly and fully, otherwise they will move on. Brands need to create interactive, convenient, efficient and personalised shopping experiences across all channels, with an unwavering focus on the customer.
HEALTH & LIFE SCIENCE
Today’s audiences are empowered when it comes to their health, and expect more humanised and meaningful interactions at every relevant touchpoint. As a result, innovation in healthcare is accelerating. New digital products and intelligent solutions are combining data with new technologies in creative ways to change the medical world.
PUBLIC SERVICE & NON-PROFIT
Public service and non-profit organisations often work with smaller budgets and limited resources, but need support to fundraise and reach consumers. Digital has created more efficient, personal and cost-effective methods to connect with consumers, but to create deeper human connections you’ll need a digital strategy built from the ground up.
TECH, MEDIA & TELECOMMUNICATIONS
From omnichannel marketing and big data through to network infrastructure, 5G and programmatic media, there will always be something that can be done better with digital. By adopting these technologies quickly and creatively, you can create rich experiences and exciting new ways of entertainment and communication.
AGRICULTURE & FOOD
Digitisation and widespread internet access have changed the face of food, farming and agriculture forever; this is a highly technical industry, with modernised production methods and supply chains. But, when it comes to food sources, production and consumption, there are several unique communication and engagement challenges to be faced.
MANUFACTURING & INDUSTRIALS
There has been a massive shift in the way manufacturing companies need to reach, engage and sell to today’s buyers. To keep up with the demand and expectations of global clients and consumers, manufacturers must adopt disruptive digital technologies in making and delivering.
FASHION & LIFESTYLE
Fashion and lifestyle are all about helping people look and feel their best. It’s important that these brands create a valuable online and offline journey for their customers. Every single step, from the first click through to the checkout and beyond, needs to be on point to make customers feel that their needs are met. And with digital, they can.