Finding your holiday in a single swipe

As the largest leisure, travel and tourism company in the world, TUI is always looking for ways to make holiday bookings easy, innovative, and fun. In a world where you can find love in a single swipe, TUI wondered why picking a holiday destination can’t be as easy as dating, ordering food or paying. No wonder everyone ends up going to the same places. DEPT® worked with TUI to create Travellr, a new innovative way to find a surprising holiday destination.

Find your surprising holiday destination

TUI Group is a German multinational travel and tourism company and the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores. It’s a forerunner in the travel industry and together with DEPT® they keep working on their strong brand by innovating in a fun way and by creating seamless customer journeys.

Let advanced algorithms find your perfect summer destination

The objective of the campaign was to find your perfect summer destination in an easy and innovative way. Travellr shows you Instagram photos of actual humans, using the experiences of real people to see what you like. A party on the beach? Solitude in the mountains? You just swipe left and right on your instincts, and our advanced algorithm will find you the perfect spot. Based on what you like, Travellr shows you original and unexpected suggestions. If you wanna be adventurous, you can book a ticket straight from the app. Only thing it can’t do is pack your bag. In the span of a few months, the app has already received more than 2 million swipes and generated 160,000 matches.


Sales Director

Jord Wessels

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Studio Dumbar