Braemar
A global rebrand for the experts in shipping
( Services )
- Brand & Media
- Customer Experience
Braemar provides expert advice and services in the shipping and energy industries. They offer shipbroking, financial advisory, and logistics services to clients worldwide.
DEPT® rebranded Braemar Shipping Services to emphasise the Group’s purpose-driven, human-centric experience and place Braemar at the forefront of the shipbroking industry’s digital future.
A challenger mindset
In a market where brands can often feel quite similar, it was important for Braemar’s new identity to translate their expertise and honesty, with an injection of a dynamic challenger mindset.
A new colour palette
The new colour palette sets Braemar apart, a contemporary accent green cuts through in digital, and a more natural tone that subtly highlights their focus on a greener future.
By combining this with a bold new brandmark & logo, and more dynamic, flexible graphic elements such as data visualisation and immersive photography, every touchpoint of the new brand has been developed to play a specific role in elevating Braemar’s expertise and attitude.
