War Child selects DEPT® as strategic partner for digital transformation and doubling donation revenue
War Child, the international organisation dedicated to supporting children affected by armed conflict, has appointed DEPT® as its digital partner in the Netherlands.
The collaboration aims to fundamentally reimagine fundraising in an increasingly digital world. The partnership kicks off with a six-week discovery phase, with the ambition of doubling revenue from its core donor base by 2032.
Accelerating in a changing sector
The partnership responds to a shift within the non-profit sector, where traditional acquisition methods are losing effectiveness. For War Child, the move to a data-driven digital strategy is urgent — technical barriers and a fragmented approach had previously been holding back growth.
DEPT® was selected following in-depth conversations about both long-term vision and immediate operational challenges. The choice reflects confidence in the breadth of DEPT®’s digital disciplines, combined with a commercial and strategic mindset.
“We were looking for a partner who sees the full picture, not just one piece of it. Growth isn’t an abstract goal for us — every additional donor means we can support more children. DEPT® understood that from day one.
”Ruth de Jager, Head of Individual Fundraising at War Child
From fragmentation to focus
The first phase of the project consists of an intensive six-week programme, during which DEPT® will conduct in-depth audits and strategy development across five areas: Paid Media (Search and Social), CRM, SEO, UX Design, and Content & Messaging.
This will result in a digital vision for 2032 and a concrete action plan for the first year, enabling results to be delivered quickly.
“The work War Child does is incredibly important. As the organisation doubles down on innovation to increase its impact, a rock-solid digital foundation is essential. We’re proud to contribute our expertise to that acceleration.
”Dimi Albers, Global CEO of DEPT®
A sector at a tipping point
The charity market is transforming: donors now expect the same frictionless digital experience they get from commercial brands. For War Child, this partnership is the engine behind a broader transformation.
By moving from a fragmented approach to an integrated, data-driven digital framework, the organisation is laying the foundation for its growth ambitions towards 2032.
