DEPT® strengthens creative leadership with appointment of Pol Hoenderboom as Executive Creative Director
DEPT® has appointed Pol Hoenderboom as Executive Creative Director for the Netherlands, a significant addition to the agency’s creative leadership.
Hoenderboom joins from DDB Amsterdam, bringing extensive international experience from BBDO New York, where he created some of the industry’s most awarded work.
Hoenderboom will lead creative development for key Amsterdam-based clients, including bol, Logitech, Wero, Philips, Grolsch, Omoda, and Buut, working closely with the recently appointed Global Chief Creative Officer, Ben Williams, to deliver breakthrough growth inventions that fuse creativity, technology, and brand transformation. He joins a team of creative leadership across EMEA, including Jeff Bowerman in the UK and the recently hired Kathe Lisson in Germany.
Hoenderboom will report to Williams and begin his role on January 1.
Bringing over two decades of experience building 360-degree brands, he was most recently Executive Creative Director at DDB Amsterdam. Known as a pioneering creative force in digital innovation and a visible figure in the Dutch advertising landscape, Pol made his mark at BBDO New York as SVP Creative Director. Alongside art director Bart Mol, they created iconic campaigns including the “Live Looper” music video, which helped BBDO New York secure Agency of the Year at The One Show and the #1 global WARC ranking.
“The marketing world is at a turning point. When I look at the needs of modern brands and marketers, many agencies are desperately trying to defend their legacy. DEPT® represents everything that’s heading towards the future, and the combination of marketing and technology is precisely that sweet spot where I’ve always done my best work.
”Pol Hoenderboom, Executive Creative Director at DEPT®
““Pol represents exactly the kind of creative leadership we’re building at DEPT®. He’s an award-winning creative who understands that the most powerful brand work happens when you fuse creativity, technology, and human insight from the start. His track record of breakthrough innovation, combined with his strong presence in the Amsterdam market and international experience, makes him the perfect leader to drive our growth invention vision forward in the Netherlands.”
”Dimi Albers, global CEO at DEPT®
This appointment marks another milestone in DEPT®’s creative evolution, following the company’s recognition as Webby’s Agency Network of the Year for the fourth consecutive year in 2025.
