Kristin Cronin
Kristin Cronin
Head of Marketing US
Boston

News

Lagunitas launches NFT campaign in Latin America to celebrate projects born at home

Screen Shot 2022 02 08 at 11 25 33 AM 4

Lagunitas Brewing Company recently became the first beer brand from The Heineken Company to enter the NFT segment in Latin America. 

Back in November, Lagunitas made its “Disco De Quintal” EP available on digital platforms. The EP, conceived by Lagunitas, features six exclusive songs from important names in the Brazilian indie music scene and was recorded in the backyard of a house in Sao Paulo. Now, Lagunitas is celebrating the way its EP was created, but this time in a digital space. 

Partnering with Byte (part of Dept), they have minted NFTs representing the quintessential elements of a traditional backyard. Available from OpenSea on the Ethereum platform at https://nft.lagunitas.com.br/, the NFTs feature incredible 3D renders of the backyard, each with a distinctive Lagunitas touch. Additionally, since the legendary taste of a Lagunitas beer can only be enjoyed in the real world, each NFT purchased will unlock exclusive gifts for consumers, including an iconic mason jar and an exclusive “Disco de Quintal” vinyl. 

All of the proceeds from the Lagunitas NFT auction will go to an NGO that supports animal causes in Brazil. 

The project reinforces and values projects borne in home environments, just like many beers. It is providing a new experience for consumers who enjoy exploring disruptive universes, just like Lagunitas.

Insights

Questions?

Head of Marketing US

Kristin Cronin

Stay in touch!

Personalize your experience

We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.