Global on-demand delivery platform Just Eat Takeaway.com today introduces the next chapter of its ‘Did somebody say’ campaign and brand platform, fronted by pop icon Christina Aguilera and rising hip-hop star Latto.
Building on the global success of previous campaigns featuring Snoop Dogg and Katy Perry, the latest instalment continues to excite, entertain and deliver joy with a surprising visual and musical world.
The extraordinary nature of the creative brings Just Eat to life in a new light, showcasing that the food delivery giant doesn’t just deliver delicious dine-in dishes, but caters to customers’ every food need.
It’s the first time the campaign has used two artists and two different musical genres for the world-renowned campaign. Bringing together Latto’s exhilarating hip-hop energy with Christina Aguilera’s iconic range of operatic vocals, the duo create a truly unexpected musical stowshopper, reflecting the pleasant surprise customers feel when they see the amazing selection and quality of food choices available on Just Eat.
DEPT® is proud to have (once again) extended the “feeling of joy” of the TV commercial, created by McCann London, into digital and social channels.
Jeff Bowerman, Executive Creative Director at DEPT® said: “Our role at DEPT® was taking this great idea and making it sing in social and digital spaces. Tapping into cultural and native platform insights to speak to audiences wherever they spend their time, whilst making sure we deliver key brand messages like range and delivery in stand-out creative ways.”
Susan O’Brien, VP Brand at Just Eat Takeaway.com, commented: “Snoop Dogg helped us to emotionally connect with audiences and boosted our cultural currency, while working with Katy Perry famously supporting the brand platform Did Somebody Say cemented Just Eat’s role as the answer to all food cravings.
“As our business evolves to offer more choice and convenience from your favourite local takeaway to everyday essentials, it’s only right that we evolve our successful creative formula. The electrifying mix of Christina Aguilera and Latto is not only unexpected, but it reinforces the message that you’ll be amazed at the selection and quality available on Just Eat.”
The new global campaign, led by 60” hero film, will run across TV, OOH, DOOH, cinema, social and radio, including bespoke content created by DEPT® that stretches the campaign across the digital landscape.
It launches in the UK and Ireland on Friday 13th October, during Channel 4’s Gogglebox at 9pm and will then be rolled out across multiple markets covering Europe, Canada, and Australia over the following months.
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Managing Director, Marketing Technology UK
