Aspiring to be the best agency we can be, for the world
We’re firm believers in the power of digital to not just change the world, but to make it a better place. That’s why we couldn’t be prouder to take the biggest step yet in Dept’s #goodcompany journey, achieving B Corp™ Certification. B Corps represent a growing collective of businesses dedicated to balancing purpose and profit. This collective includes Patagonia, Ben & Jerry’s and Allbirds, to name a few of our favourites.
Becoming a B Corp is not easy
Accountability is a key part of the B Corp™ process. We have a legal commitment to consider the impact of our business within a few scopes: workers, clients, governance, community and the environment. Accuracy is essential, too. The B Lab grades our performance in each scope, requiring us to measure dozens of factors across our business. Reporting honestly is a must. There’s no cheating the system.
So, what prompted us to invest so much in this endeavour?
In short, our Depsters. Our B Corp™ journey began as one employee’s suggestion. That sparked a company-wide mission motivated by the combination of creating great work for clients and making a positive impact on the world. This mission was 100% driven by a team of more than 40 Depsters, who took on the hefty responsibility of measuring those dozens of factors in addition to taking care of their regular day-to-day. The result of that work was our 70-page Impact Report, which represents the hallmark of our #good-company mission.
You can explore the full Dept 2021 Impact Report here.
What does it mean for Dept?
When we first set off on this company-wide mission, we thought we were in pretty good shape. We had just become a Climate Neutral company. We had also worked on a number of impact projects with clients who we were extra proud to support in their missions to better the world, including creating a branded commerce experience rooted in sustainability for Patagonia, reinventing the agricultural life cycle with Indigo Ag, using the power of technology to do good with JustDiggit and creating a conversation around mental health with Ireland’s HSE. For these reasons, we thought we were already a good company. But — plot twist! — turns out that we could be a lot better.
We are just getting started
Becoming a B Corp™ forced us to think about how to make our Impact Strategy more effective and take a 360-degree view to be a good company. It also showed us that, although we had already made some significant strides, truly being a good company requires dedication towards an ongoing mission to improve Dept from the inside out.
Here’s what we have in store.
01. We will fulfill our human responsibility to protect the climate. We are climate-neutral today and by 2023 we aim to make Dept a carbon negative company. We’re committed to reducing our travel emissions by 7% year over year and meeting green building accreditation standards for 70% of our global office space by 2023.
02. We will fulfill our responsibility as a business to accelerate responsible production and consumption. As of 2020, nearly 9% of Dept’s revenue came from client projects with a positive social or environmental impact. By 2023, that portfolio of impactful work will expand to represent 15% of our total revenue. And we won’t stop there. We’ll also create our own impact by pledging 1% of our total profits to support purpose-driven organisations via donations, pro bono work and during Dept Cares Day, our annual global day of volunteering.
03. We will fulfill our responsibility to create a company that is diverse, equal, and inclusive. Our team of over 2,000 Depsters represents more than 65 nationalities. By 2023, our workforce will be a solid representation of society at large and more than 40% of our managers will be female or nonbinary. Because with offices across 15 countries (and counting!), we recognise that a global organisation has to be global both in its scale and in its people.
All told, this is just the beginning. In our journey to become a better good company and also on a much larger scale. We believe that digital marketing and technology can create a better future. By promoting a fairer, more equitable society and solving global issues like climate change.
And, as a company of digital thinkers and makers, that’s a future we can’t wait to get started on.