Salesforce Marketing Cloud
Dept is a global Salesforce partner, with vast experience of maximising our clients investment in Salesforce Marketing Cloud.
Salesforce Marketing Cloud incorporates integrated solutions for customer journey management, including e-mail, mobile, social media, web personalisation, advertising, content creation, content management and data analysis. The software includes predictive analytics to help make decisions, and functions as a tool in which digital marketers can develop intelligent and personalised customer experiences. The Journey Builder function helps marketers to tailor campaigns to customers’ behaviour, needs, demographic and communication channel preferences.
Due to the overlay in sales, marketing and services, every activity can trigger an automated customer journey. The Marketing Cloud is connected to Salesforce Sales Cloud and Service Cloud, which enables coordination that provides a unified experience and prevents customers from being contacted separately by marketers from all three groups.