A platform migration, a new design, the implementation of a brand new content management system, all in just four months. This was the challenge DEPT® took on for the Dutch-based pushchair innovator Bugaboo. Through intensive collaboration, smart solutions, extensive knowledge of Salesforce Commerce Cloud and groundbreaking innovation, Bugaboo.com is now live. A future-proof, contemporary webshop.
Four months to launch a website in 26 countries
In June 2019, DEPT® started the migration of Bugaboo’s webshop to Salesforce Commerce Cloud. Since they have a global active webshop, their site could not be offline even for a minute. Additionally, the launch had to be accompanied by a global rollout in 26 countries to ensure that everyone’s child, no matter where they are in the world, can be transported in a cool, comfortable and customised fashion.
To ensure the short time to market and migration was possible, our team found a way between Bugaboo’s ambitions and those of the designers and developers involved, implementing new Salesforce Commerce Cloud technology, and meeting the hard deadline of Black Friday. Fortunately, unique features such as the brand new Page Designer tool, Livewords and customisation tools made the project a success. Since the brand offers a unique product that is configurable, this aspect also required customisation. For example, we developed a configurator with which a pushchair can be compiled by the customer.
The migration of their website and launch of Bugaboo.com is just the beginning of the partnership between Bugaboo and DEPT®. In the near future, we will be working on implementing interactive 3D models, optimising Livewords and Page Designer, and implementing new features such as being able to share made configurations. With these ambitions and plans, Bugaboo will continue to be a big player in the field of e-commerce in the coming years.
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Principal Digital Consultant, Design & Technology
Tony Blair Institute