Just Eat Takeaway is working with DEPT® to create UK and worldwide digital campaigns to support its global sponsorship of the UEFA EURO 2020™ football tournament.
Launched in June 2021 and capitalising on key moments throughout the tournament, such as the England v Scotland game on Friday 18 June, the campaign is a combination of entertaining celebrity-laden videos, stills and dynamic creative across all major social platforms.
Tapping into the tournament’s intense feelings of anticipation and pent-up demand for socialising, the UK campaign features Eric Cantona delivering rousing, tongue-in-cheek rallying speeches to get the nation hyped in the lead up to big matches. Tailored executions will be shown when excitement around a particular game starts to peak.
Playing on Cantona’s reputation as a philosophical thinker, the UK films see the footballing legend deliver over-the-top football and takeaway-themed lines such as: “To hell with virtual hangouts. Freedom draws near. This road leads to a feast. A feast of skill. A feast of passion. A… meat feast pizza, perhaps?”
A template based creative approach saw specific content for each market created, themed around ‘local hero’ celebrities and key match dates for different countries. The global campaign features multiple A-lister footballers including Gianluigi Buffon, Luka Podolski and Fernando Torres, with the stars helping to amplify content that counts down to the crucial games and their pre-match takeaway ordering window.
Matt Bushby, UK Marketing Director for Just Eat Takeaway, said: “It’s fantastic to be part of the return of international football by our sponsorship of EURO 2020. We’ve created a multilayered campaign that celebrates the spirit of this international tournament and which I think will have huge appeal for customers and football fans across Europe.”
DEPT®’s Head of Creative, Tom Hamilton, added: “It’s been so long since we’ve been able to watch football at home with friends and a Just Eat takeaway. As the UK gets ready for the return of good times, who better than Eric Cantona to help prepare fans through a series of inspirational team talks?”
CREDITS:
Brand: Just Eat Takeaway
Client: Matt Bushby, UK Marketing Director
Lead digital agency: DEPT®
Consumer PR agency: ENGINE Mischief
ATL agency: McCann
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