DEPT® Growth Marketing Week 2023

In today’s uncertain economy, marketers are under increasing pressure to save costs while driving growth; with leaders closely monitoring ROI while searching for the magic formula to succeed. 

Fortunately, marketing technology continues to accelerate at an unprecedented pace, and when leveraged effectively, offers strategic growth solutions to help you respond to market challenges and increase market share – even within a challenging environment. 

This is exactly what we’ll be exploring throughout DEPT® Growth Marketing Week.

Register now to join our event live from London, and hear from industry leading experts about the latest trends and developments in growth marketing, including… 

PANEL 
Synergy over silos: taking a unified approach to growth 

In a world with more channels and customer touchpoints than ever before, a truly full funnel approach (blending the best of brand and performance strategies) is the key to providing a unified customer experience, maximising customer value, and increasing market share. But for too long, teams delivering on this have been siloed, stunting business growth as a result. In this session, we’ll discuss how brands like Just Eat, eBay, Confused.com and Zoopla are replacing silos with synergy, combining creative, data, media and tech, to reach goals, reduce costs, and – ultimately – accelerate growth. 

KEYNOTE 
Beyond the SERP: turning search disruption into opportunity 

Few marketing tactics have undergone as significant a transformation as search. For the longest time, Google search was the gateway to the web, but times are changing. Younger audiences are discovering and researching products on more ‘visual’ platforms (we’re looking at you, TikTok) while AI is elevating and humanising conversational search, meaning a solid SEO strategy is no longer enough to get noticed in the new digital landscape. Learn about the latest disruptions in search and how to turn them into opportunities to drive growth. 

BREAKOUT 
Content creation in a non-linear world 

Creativity and innovation don’t happen in a vacuum. Humans work better in groups, and supported by the right technology and processes, their collective imagination can flourish. In this exclusive breakout session, we’ll share our approach to operationalising creative production with technology to deliver assets at scale that support your media plans and owned channel activity; increasing efficiencies and freeing your team to reach new levels of creativity. 


Don’t miss out on your chance to prepare for what’s next in growth marketing. 

This event is part of the global DEPT® Growth Marketing Week – hosted in five major cities across the world. You can participate daily in different growth marketing topics via livestream. Check out this event page for the complete overview and to register for additional talks.