Non-fungible what? Everyone’s heard of them. Some people are paying millions of pounds for them. But what, exactly, are NFTs? Our digital playbook doubles up as an introduction to the world of non-fungible tokens and a guide for creating your brand’s own NFTs. Download it now to learn what the hype is all about, understand the real-world applications of NFTs, and be able to (finally) explain “blockchain” to your friends.