If your brand were a person, the brand identity would define what it looks like, what it says, how it interacts with others, and what it hopes to achieve. Getting your brand identity right is therefore crucial. It helps to convey your brand’s story and to make sure the communications are consistent across multiple channels, such as ads, digital or your website.
Our brand strategists will help you define your brand’s identity whether you need a new logo, an upgrade of your current identity, or a complete redesign.
To rise above the crowd is not just reserved for big-shot companies. Any brand will get noticed if you’re able to find out what makes that brand unique. We combine this unique identity with knowledge of the market you’re operating in, and the technological possibilities for your brand to stand out. Add hard work, patience, and perseverance in establishing your brand identity to the mix, and you’ll own a brand that truly stands out.
HOW WE CAN HELP
We start by understanding you and your business. The most important thing we do here is to talk to the people that define your brand’s character: your staff. We do interviews and gather brand identity-critical information across your company. We analyse what competition you’re up against now, and in the future, and what your clients or customers have to say.
We combine all of this information in a captivating, clear cut story, a visual character and a brand strategy that informs further steps towards building your brand identity. Our team of graphic designers help you with the execution, from a business card to a new motion piece, to the design of your website. Creating a memorable brand requires consistent use of type, colour, images, and language, but it’s worth it. Your brand style guide will help you to manage your future marketing materials and campaigns, both online and offline.