Back in time

The Bijenkorf is an iconic Dutch retail brand that has been around for 150 years and is a go-to tourist destination. To celebrate this important anniversary in style, the luxury brand turned to DEPT® and together we created an online experience, from concept to launch in four weeks, which honours the Bijenkorf.

How to summarise 150 years?

The Bijenkorf was founded in 1870 in Amsterdam by Simon Philip Goudsmit. What began as a small haberdashery shop has become a luxury department store which can be found in seven major cities – and online, of course. By now, almost everyone who lives in the Netherlands has a beautiful memory of the Bijenkorf. After all, the Bijenkorf was the first department store in the Netherlands that focused on the luxury segment. The buildings are very recognisable and a point of interest on their own.

In 2020, the brand turned 150 years old: a perfect time to reflect on the retailer’s evolution both online and offline. So, as part of the campaign, shop windows were redesigned to reflect the brand’s history and DEPT® stepped in to help set up the online aspect of this campaign.

This is how we brought the past to life

A look back in time

Our team designed a timeline: a journey through history where we stop to see all the highlights of the Bijenkorf. From its establishment you can see how the company transforms – the reconstruction after World War II, the growing art collection, the first Three Crazy Days in 1984 and the last in 2015, the time of the Chillout, and so on.

These events are displayed in-text and with the help of audio-visual resources. Each generation has different memories of the Bijenkorf, all of which are reflected in the timeline.


Illustrated timeline

Vivid animations & static content

An online exclusive collection


UX Design & Research Lead

Franklin Schamhart

Discover more

Next Case