The Power of Content

Franklin Schamhart
Head of Design at DEPT®

Heleen Hidskes
Head of Strategy at DEPT®

Isaac Diepenhorst
Lead Social & Content at bol.com

Janine Kaatee
Global PR & Communications Manager at Hunkemöller

Luca Mascini
Content Creative at DEPT®

Maarten van Es
Social Media Manager at bol.com

Richard Burgess
Global Principal, Brand Digital & Social Media at Just Eat Takeaway

Salomé Rijnders
Business Lead Influencer Marketing at DEPT®

Every minute there are 46,740 photos posted on Instagram, 156 million emails written and 2,500 new videos uploaded to Youtube. Content is king and always evolving: the creator economy is expanding (50 million people identify as content creators), AI-generated content is increasing (90% of all internet content is expected to be produced by AI in 2026), and emerging platforms such as TikTok and Roblox require that brands interact with their target audience in new ways.

A strong content strategy and execution are now more important than ever. How can you ensure that you choose the right format for each channel, maintain consistency and recognition across all channels, and organize it all?
In short: As a brand, how do you create relevant content for the appropriate channel and stage in the customer journey, from the metaverse to marketplaces to your own website?

Program
∙ How bol.com is winning in social
∙ Content at scale powered by tech and AI – with Just Eat Takeaway
∙ Influencer marketing: Every niche has its own face
∙ Bring your brand story to life with immersive content

View the full programme here.

Sign up now and join us virtually on Tuesday April 4th from 9:00 to 11:00 CET for an inspiring session on the versatile power of content as an integral part of the customer experience.

Previously, we’ve talked about the customer experience during DEPT® Talks: Next in CX. Rewatch the recording and discover how to offer a consistent and distinctive experience throughout the entire customer journey.