DEPT® x ADNIGHT – WORK IN PROGRESS
Step behind the curtain and witness the symphony of creativity that often remains hidden in the shadows. We’re no strangers to the spotlight, but let’s face it: the real magic happens in the candid chaos of Dropbox folders, the dance of discarded drafts in the bins, and even the wild experiments residing in the graveyard of keynote decks. We’re throwing open the vaults, breaking down the walls, and bringing you a night of revelation – an evening where Work In Progress takes centre stage!
DEPT® Talks: Backwards Engineering
Join one of our talks for a unique glimpse into DEPT® Campaigns. Our ‘backwards’ talks unveil the process behind-the-scenes of the campaigns you see in the media —starting from the final result and reversing through the journey.
Program
Time
6:30pm CET
Speakers
Heleen Hidskes, DEPT®
Keynote
A fitting strategy: pre-fit vs. retrofit
What’s the perfect strategy? One that makes the work work. This talk will shine a light on how an amazing insight and post rationalisation create great work
Time
6:50pm CET
Speakers
Sander van Lit, DEPT®
Keynote
Design is rarely a linear process
From A to B and back again, designing a brand from the ground up as a designer in advertising. While not losing your sanity to hovering art-directors, copywriters and indecisive clients
Time
7:10pm CET
Speakers
Lausanne Bos, DEPT®
Keynote
When the math ain’t mathing
The challenges of achieving correct numbers is like a game, where a group of diverse Depsters navigate the maze of collaboration while facing several obstacles, all to ensure ‘the math keeps mathing’
Time
7:30pm CET
Speakers
Ramin Bahari, DEPT®
Keynote
99 ‘no’s for every ‘yes’
How to use hesitation as an opportunity to make your idea bullet proof
Time
7:50pm CET
Speakers
Tom Spel, DEPT®
Keynote
Confetti along the way
Good things take time, and managing big go lives with big clients is often a long and exhausting process. How do you keep running and maintain progress while not going crazy? By adding confetti along the way!
Experiences
Portfolio Corner
Reviewing your final portfolio is something you can do anywhere. That’s why we host a WIP-review: share ongoing projects needing an extra set of eyes. Whether it’s refining an identity with a designer or brainstorming a campaign with a Creative Director, we’ll connect you with the perfect expert to enhance your process. No appointment needed – just come on in!
Art Installation – Kill your Darlings
Meet our killed darlings! Witness the rebirth of forgotten work, brought to life in our art installation. Varying from endless amounts of scripts for commercials, to meters of powerpoint presentations, each piece tells a story of untapped creativity. Explore this unique exhibit and discover the beauty in what never saw the light of day!
Experience – Hovering Art Director
Step into the shoes of an Art Director! Take a seat in our chair and witness the creative process unfold on screens. Observe teams at work and marvel at their creations. Dive deep into the magic with our special ‘Project Breakdowns’ section, revealing the secrets behind captivating campaigns
Interactive Art by Monobanda
Unleash your creativity at the interactive art installation by Monobanda! Join fellow visitors in a collaborative light painting project that is a Work In Progress during the event. Together, let’s craft a masterpiece of light and imagination!
Fun – GAME HALL
Welcome to Game Haven! Engage in intense matches on our football table, test your skills with our interactive robot dog, or experience nostalgia and excitement with our retro but hi-tech arcades. Get set for an unforgettable gaming experience!
Performances
Get ready for an unforgettable musical journey. Our very own DEPT® DJs Constantine, Ramin, Nemrah, and Midlife Energy will be creating the perfect vibe. As a special treat, you’ll also have the chance to experience the incredible Belgian DJ ENNAW, who will be delivering two phenomenal live sets. He came all the way from Bruges to take it old skool with analogue DJ equipment only. This is a performance you definitely won’t want to miss!
18:00 – 18:45: Constantine
18:45 – 19:30: Ramin
19:30 – 20:15: Open source playlist
20:15 – 20:45: ENNAW live set 1
20:45 – 21:45: Nemrah
21:45 – 22:15: ENNAW live set 2
22:15 – 23:00: Midlife Energy
