Insights

DEPT® brings its Cannes-Style moments year-round with Future Club

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
Length 3 min read
Date February 5, 2026
DEPT® brings its Cannes-Style moments year-round with Future Club

DEPT®, the global growth invention company, is launching Future Club.

An invitation-only community for senior marketing and technology leaders designed around meaningful conversation, shared experience, and staying ahead in a fast-moving industry.

Future Club builds on DEPT®’s long history of bringing people together through DEPT® & Friends dinners, the DEPT® Garden at Cannes Lions, and other moments that feel thoughtful rather than transactional. As the pace of change accelerates, the club turns those experiences into a year-round community focused on learning, perspective, and connection.

Doors are open, slightly…

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“If you’ve experienced a DEPT® event before, you’ll know we approach things differently,” said Jack Williams, SVP of Growth, EMEA. “From our own festival to the DEPT® Garden in Cannes, we’ve always believed that meaningful connection drives growth. We work with incredible people across the industry globally, and we’re in a unique position to connect leaders who wouldn’t normally meet. Future Club is about creating those connections and building community over time.”

The community comes to life through a small number of carefully curated experiences, including intimate dinners, breakfast salons, and cultural gatherings, often timed around key industry moments like CES, Cannes Lions, OMR and Shoptalk. Members also have access to DEPT®’s offices in New York, London, Berlin, and Amsterdam, as well as a private online platform to continue conversations between meet-ups.

Sophie Devonshire, CEO of The Marketing Society, added: “The Marketing Society is proud to be a founding partner of the DEPT® Future Club, a collaboration built for marketers who mean business. Together, we’re creating meaningful connections, deeper insights, and opportunities that drive the future of marketing.”

Membership is limited and offered by invitation and application only. There are no fees and no formal agenda. Founding partners The Marketing Society, Adobe, and Shopify will help shape the programme and contribute perspectives from across marketing, technology, and commerce.

More than 50 Future Club gatherings will take place each year across the U.S. and EMEA. Some conversations will shape future thinking. Others are simply meant to spark ideas, build relationships, and help leaders move forward with confidence.

ON OUR MIND

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