Insights

DEPT® marks 10th anniversary and doubles down on Growth Invention

Inês Saraiva
Inês Saraiva
Global Communications & PR Director
Length 3 min read
Date October 22, 2025
DEPT® marks 10th anniversary and doubles down on Growth Invention

Global marketing services and technology company DEPT® is marking 10 years of growth with a bold vision to help clients find new, fast, and unexpected ways to unlock growth.

DEPT®’s new positioning as The Growth Invention Company is powered by its proprietary Growth Invention Framework. This structured approach combines marketing, technology, and data to enable clients to invent, test, and scale new growth drivers.

Transcript

How can you grow faster than the world is changing? How can you stay ahead of your customers? Many companies address challenges like these by creating a department to drive growth and invent the future. But imagine an entire company designed around that same principle.Imagine what that company could do. That company is DEPT® – a growth invention company at the intersection of technology and marketing and home to the world’s most ambitious brands. Inventing new paths to customer growth. 4,000 global experts, 50/50 technology and marketing. First and fast. Partner led. New creative ways to connect with customers, new routes to commerce, turning customers into growth engines. It’s invention that fuels growth that matters. Faster, more agile, more innovative. DEPT® is perfectly engineered for this mission. The world doesn’t wait for growth. Together we can invent it for the now, the near, and for the next.

“Growth isn’t optional. Companies are trying to navigate paths to growth. The fact is that growth is the CEO’s top priority. Businesses need to grow faster than the world is changing, and the brands that win won’t be the ones who adapt the quickest, but the ones who invent the future first. And the legacy models are not built for that.”


Dimi Albers, Global CEO, DEPT®



DEPT®’s repositioning reflects the company’s own growth trajectory over the past decade. With 4,000 specialists across 30 offices worldwide, DEPT® applies Growth Invention across AI, brand & media, customer experience, commerce, technology, and CRM — delivering measurable growth for some of the world’s most ambitious companies, including Google, Lufthansa, eBay, Coach, and Logitech.

From day one, DEPT® was built differently: owned by 200 partners who drive the business, operating one global team that combines marketing and technology 50/50, designed to deliver outcomes faster and more simply. This means that rather than simply keeping up, DEPT® is engineered to help clients get ahead.

To accompany their new positioning, DEPT® is introducing a refreshed brand identity anchored by the Star, a symbol of forward motion, flexibility, and connection. The new identity places clients at the center, symbolizing how DEPT® unites marketing and technology to unlock growth.

DEPT logo blurred runner

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