Trends Event 2025: Amsterdam Edition
If you thought 2024 was big—with global elections, the Paris Olympics, and AI stealing the spotlight—just wait for 2025. Join us for an invite-only event in Amsterdam to hear how leading marketers are preparing for yet another year of evolution and transformation.
What to expect
Following the launch of our 2025 Trends Report, we’re inviting friends of DEPT® to an exclusive event in Amsterdam, where you can hear from some of the brightest minds in marketing about what to expect in 2025, and how to prepare.
Date: Wednesday, December 11, 2024
Where: Bennies Restaurant
Time: 16.00 – 20.00
16:00 – 17.00 Arrivals, welcome drinks and canapés
17.00 – 18.00 Sessions and client panel
18.00 – 20.00 Drinks, canapés and networking
Spoiler alert: AI is rewriting the playbook. From business to culture, it has the potential to change how brands connect, how we work, and how we experience the world.
But while the AI conversation has (so far) been dominated by making cost savings or churning out content faster, we’ll explore its potential in greater depth – reimagining how businesses operate, make decisions, and interact with customers.
Expect to learn:
- How ambitious brands are rewriting the rules with AI
- What it takes to build brands that shape trends
- How the media revolution is driving a new era of commerce
- Ways you can build agile, ethical organisations
You’ll leave with the knowledge you need to act fast, capitalise on a pivotal year in the evolution of AI, and lead the charge in an ever-evolving world; as well as some new contacts from industry leading brands.
This event will help you rethink and refocus on what lies ahead in 2025.
*Sessions and speakers are being updated regularly – stay tuned as we continued to update this space.
Time
16.00 – 17.00
Speakers
Keynote
Arrivals, welcome drinks and canapés
Time
17.00 – 17.05
Speakers
Lucas Nutbey, VP of Experience & Engineering, DEPT®
Keynote
Welcome
Time
17.05 – 17.15
Speakers
Job Deibel, Director of AI, DEPT®
Keynote
AI unleashed: Moving Past Hype to Impact
AI isn’t just another tech trend—it’s rewriting the playbook. In this session we will reveal how brands are harnessing AI to solve problems, fuel growth, and unlock value.
Time
17.15 – 17.30
Speakers
Lucas Nutbey, VP of Experience & Engineering, DEPT®
Nelleke van Grinsven, Media Director, DEPT®
Tim de Kamper, VP eCommerce, DEPT®
Keynote
Media Revolution and the New Era of Commerce
The future of retail is here, fueled by AI innovation. Learn how leading brands are revolutionising customer interactions through tailored media and predictive technology that anticipates needs before they arise. This session will unpack the strategies and tools redefining the retail landscape, enabling brands to create seamless, personalised experiences.
Time
17.30 – 17.40
Speakers
Marten Kuipers, Sr Designer & Art Director, DEPT®
Rod Henriques, Executive Creative Director, DEPT®
Keynote
Creative Alchemy: Igniting Big Ideas with AI
Witness the transformative power of AI in the creative process, where technology and imagination intersect to produce groundbreaking results. This session will reveal how AI is breaking down creative barriers and igniting ideas you never imagined possible.
Time
17.40 – 18.00
Speakers
Dimi Albers, Global CEO, DEPT®
Natascha Chamuleau, General Manager Benelux, Snap Inc.
Fiona Vanderbroeck, Marketing Director, Bol
Marieke Liesting, A Beautiful Story
Keynote
Beyond The Buzzwords: Expert takes on 2025
Led by Dimi Albers, Global CEO at DEPT®, this discussion will uncover which trends industry leaders see as most urgent and relevant—and how they’re actively bringing these trends to life in their organisations.
Time
18.00
Speakers
Lucas Nutbey, VP of Experience & Engineering, DEPT®
Keynote
Closing remarks
Time
18.00 – 20.00
Speakers
Keynote
Drinks, canapés and networking
Meet the speakers
Marieke Listing
CMO, A Beautiful Story
Marieke is currently the CMO at A Beautiful Story, leading the marketing, product, e-commerce and impact team. A Beautiful Story is a social enterprise selling fairmade jewellery. They believe that every human being has the right to create the most beautiful story out of life. No matter where someone lives. They just announced an exciting new project of a fully traceable jewellery collection with gemstones where Marieke has taken a front leader position in this. Marieke has made a deliberate switch in her career 3 years ago from Fast Moving Consumer Goods to a more impact-driven company. In her current role she uses her extensive commercial and marketing experience which she gained at The Coca-Cola Company and Royal Friesland Campina. She has +15 years of marketing experience in FMCG and over 10 years at the Coca-Cola system, and has been responsible for multiple brands such as Fanta, Sprite and all sports & water brands including Aquarius and Chaudfontaine in the Netherlands and Europe. She also has 5 years of experience as brand lead for flavoured dairy, with brands such Optimel & Vifit at Royal Friesland Campina. Marieke loves a good challenge, she has a big heart for brands and a sharp business sense.
Fiona Vanderbroek
Marketing Director, Bol
With over 20 years of marketing expertise, Fiona standsout at creating memorable customer experiences, building meaningful brands, and driving sustainable growth. As Marketing Director at bol, she oversees a broad portfolio, including strategy, analytics, brand and performance marketing, product marketing, CRM, loyalty, and customer service. Prior to bol, she served as CMO at a scale-up and held various leadership roles at KLM. Passionate about winning customer hearts and minds, she combines strategic insight with impactful execution. Beyond her professional role, Fiona actively supports Team Alzheimer and is the ambassador of the neurodiversity community.
Natascha Chamuleau
General Manager, Snap Inc.
As general manager at Snap Inc., Natascha Chamuleau is responsible for the Benelux region. One of her goals is to help more companies and brands take advantage of the unique opportunities on Snapchat.
Natascha has more than 20 years of experience in digital media and has held various leadership roles over the past 15 years at companies such as eBay, Marktplaats, WeTransfer and Facebook. She is strong in change management and developing and executing effective business strategies on a global scale. In addition, Natascha is a champion of diversity and inclusion.
Dimi Albers
Global CEO, DEPT®
Dimi Albers, Global CEO of DEPT®, has overseen the company’s remarkable growth since 2015, expanding it from a small Amsterdam-based team of 130 to a global digital agency with over 4,000 specialists across 30+ locations. With 20+ years of industry experience, Dimi orchestrated 32 acquisitions, integrating technology and marketing. He also secured Climate Neutral and B Corporation status in 2021. Dimi’s journey from a dropout at the University of Amsterdam to a tech and marketing expert shaped DEPT®’s unique strategy.
Nelleke van Grinsven
Media Director, DEPT®
Nelleke leads our media department in the Netherlands in terms of strategy, proposition and vision, ensuring our media teams are building the best integrated strategies and plans for our clients. Whether it’s connecting with Google, Meta and Amazon, or brainstorming on how to best engage with Gen Z or B2B audiences, she is here to drive business growth via best-in-class media strategies that include bringing together data, tech and creativity.
Lucas Nutbey
VP of Experience & Engineering, DEPT®
Job Deibel
Director of AI, DEPT®
Job brings over nine years of experience in data science and machine learning. At DEPT®, he leads our data science proposition and team, focusing on translating complex business challenges into cutting-edge data and AI solutions across various industries and departments.
Rod Henriques
Executive Creative Director, DEPT®
Coming from Brazil, with over two decades of global experience across Brazil, the US, Germany, England, and the UAE, Rod has had the privilege of shaping creative narratives for some of the world’s most iconic brands. His journey spans from agencies like McCann, Saatchi & Saatchi, Jung von Matt, BBDO, and Publicis, where he has brought campaigns to life for names like P&G, Coca-Cola, Mars, Mastercard, Audi, Porsche, and Nivea. Along the way, his work has earned over 100 awards, including Cannes Lions, NYF, CLIO, LIA and others, and he has also served as a jury member for global advertising awards.
Marten Kuipers
Sr Designer & Art Director, DEPT®
Marten breathes design, and shares this love in the community as a speaker at events and judge at the biggest award shows in the industry. At DEPT®, he strives to create the best experiences on the internet for brands including the Van Gogh Museum, Flos Italia, Jonsson Workwear, and ARTIS Zoo. From strategy and content to design and tech, Marten creates stories that reflects the brand in a visually pleasing, user friendly and smart way, all while experimenting with AI.
Tim de Kamper
VP eCommerce, DEPT®
Tim de Kamper serves as the VP of eCommerce EMEA at DEPT®, where he has amassed extensive experience in implementing complex B2C and B2B eCommerce solutions for clients such as Gant, Manchester City, JustEat Takeaway, Bugaboo, and many others. He played a pivotal role in establishing the eCommerce EMEA practice at DEPT®. With a background in engineering, Tim enjoys crafting sustainable technical solutions to meet business needs. Tim has a seat in the Salesforce Commerce Cloud Partner Advisory Board and represents DEPT® in the MACH Alliance Admission Panel. He resides in Amsterdam with his wife and two children, with a view of one of the city’s picturesque canals. In his free time, he enjoys playing tennis, volleyball, and surfing.