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Celebrating B Lab Ireland’s official launch

Anna Pas
Anna Pas
Head of Paid Social
3 min read
8 December 2023

Our DEPT® team in Dublin joined the launch of B Lab Ireland’s Irish collective, together with over 30 other certified B Corporations spanning countless industries.

The launch of B Lab Ireland

B Lab is a global nonprofit organisation that certifies and supports businesses committed to meeting the highest standards of social and environmental performance, transparency, and accountability. B Lab’s launch in Ireland signifies a growing movement of businesses striving to balance profit with purpose, placing people and the planet at the forefront of their operations.

DEPT®’s own B corp journey

Our own first steps in the world of sustainability and social impact were inspired by our ambition to become a B Corp back in 2020 – since then, we have learned a lot about what it means to realise an impact strategy across a rapidly growing business, about the regulations, standards and expectations we are accountable to, and about how we can’t operate without addressing the events beyond our four walls that seep in through the doors and windows every day.

In October 2021, we became the first global agency to achieve the certified B Corp status, and we will recertify again in Fall 2024. In addition to that, we became Climate Neutral Certified for the third time in early 2023 and in September of this year, our team in Dublin joined the Ad Net Zero movement.

By joining the launch of B Lab Ireland, we reaffirm our dedication to driving positive impact through our business practices. Because we understand that sustainability is not just a buzzword, but a fundamental aspect of responsible business conduct.

As B Lab Ireland gains momentum, DEPT® stands ready to support and collaborate with certified B Corps and other businesses committed to making a difference.

The world can use some positivity. Let’s make sure we’re helping to make it happen

Pooja Dindigal, Global Head of Impact, DEPT®

To find out more about DEPT®’s progress with sustainability, energy consumption, diversity, labour conditions, and more, check out our latest Impact Report here.

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Head of Paid Social

Anna Pas