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Berlin-based LEROI Consulting joins leading digital agency Dept

Marjan Straathof
Marjan Straathof
Global SVP of Marketing
3 min read
1 April 2021

The acquisition is the latest step in growing the Digital Agency’s Data and Intelligence capabilities in the German market and more broadly across Europe.

DEPT®, the leading digital agency in Europe, has acquired LEROI. The Berlin-based company is one of Germany’s most prominent Data and Analytics consulting agencies and works for clients such as N26, Zalando, Daimler, Deichmann and Google.

Founded in 2014 by Christian Lubasch and Marc Preusche, LEROI employs 30 experts in data consulting, tech stack optimisation, and building data-driven organisations. Their mission is to empower companies to understand, manage, and leverage their Data and Analytics, in order to know what’s next.

“We truly believe that to be a digital winner in today’s market, you need to have a thorough understanding of Data and Analytics,” says Christian Lubasch, Co-Founder at LEROI. “With DEPT®, we have found the perfect partner to create even more impact for our clients. They will now be able to benefit from all DEPT® related services within the fields of data, tech and creativity. Some of which we could not offer ourselves beforehand”.

With LEROI, DEPT® is adding significant strategic data consulting and implementation expertise to its one-stop-shop strategy. Strengthening its ability to help clients accelerate innovation by managing increasingly high volumes of data and creating hyper-personalised experiences.

“At a global level, LEROI is strengthening our data proposition and capabilities needed to help our clients with reinventing and accelerating their digital reality. By adding even more talented data experts to the mix, we can help them make even better decisions and predictions. It’s another step towards our worldwide ambition, and we can’t wait to work together!” says Dimi Albers, CEO of DEPT®.

The next chance to catch up with the growing DEPT® team, including the fully rebranded LEROI, is at DMEXCO in Cologne. Booth C049 D048 in hall 8 is the place to be for inspiring talks about all things digital. Meet DEPT® experts for personal meetings or sit down during one of the many talks and panels at the DEPT® Reinvent Stage.

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Global SVP of Marketing

Marjan Straathof