DEPT® x PMW Unlocked 2024

More than ever, people believe that businesses have the power to strengthen society and change the world for the better.

And with sweeping advancements in digital—including, of course, the meteoric rise of AI—businesses will be better equipped to deliver.

The 2024 DEPT® Trends Forecast explores the most defining trends within technology, marketing, and society as a whole. Using case studies, real-world examples, and documented research, we offer strategic insight for your brand to join us in pioneering this interconnected, culture-driven digital age.


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Are you a marketing leader looking to harness the power of Generative AI? You’ve heard about its incredible potential, but now it’s time to take action. We understand that getting started can be overwhelming, so we’ve created this comprehensive guide.

The “Pragmatic guide to AI for marketers” is your roadmap to success. Packed with tactical steps and expert insights, this guide will help you to test and implement AI solutions in your organisation. We’ve carefully organised it around common marketing activities, ensuring that you can address your specific challenges head-on.


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Retail media is widely regarded as the third and largest wave of digital advertising. Riding on the heels of the search and social waves, it’s considered a necessary pillar of any commerce strategy with major opportunities for brands that get it right.

But what exactly is retail media, and how has it evolved to its current state? How are retail media networks playing a pivotal role in retail media transformation? And, most importantly, how can you prepare for all the challenges this transformation will bring?


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