Think of a great digital customer experience example. What do you see? A mobile-optimised website that delivers timely, personalised content? An app with slick functionality that promotes conversion? Integrated touchpoints that tie in with your personas and tie up the customer journey?
Whilst you’d be right in thinking that optimised websites, relevant content and an exceptionally designed front-end are ubiquitous with delivering great customer experience, at DEPT® we believe there are four vital pillars that must be put in place first, in order to deliver the optimum experience.
People, Processes, Products and Performance – four extremely important areas that we focus on when building our clients’ digital capabilities.
More Insights?
View all Insights
Questions?
Global SVP Technology & Engineering
Jonathan Whiteside
Personalize your experience
We use functional cookies to make the website work properly, analytical cookies to measure your behavior and marketing cookies for ads- and content personalization. We collect data on how you use our website to make our website easier to use, but also to tailor or personalize communication in advertisements, on our website or apps. Data collected through marketing cookies is also shared with third parties. By clicking accept you agree to this. More information? Read our cookie policy.